1. How did you wind up at KZZQ?
Iowans have a rubber band on their back, and
after a while it snaps and brings you home. My
wife’s from Iowa, and we had a deep desire to be
here for family’s sake.
2. What is the most fulfilling aspect to you
personally about Christian radio?
It’s a unique privilege to work directly for
Kingdom gain. What other radio format allows you to
play music that moves people both emotionally and
spiritually? There’s a bond listeners have with what
God’s doing through us that is just too cool.
3. How has God used you in your role at KZZQ?
We’ve been able to focus the station over the
past couple of years and tighten down the screws
month by month. Rachel Leigh has a really good ear
for great music and is excellent at staying focused
on the objectives of Q99.5 KZZQ. What a great thing
to have our target listener doing music! Ace McKay
is on middays, and schools us all on how to be a
well targeted air talent. I’m also proud of the work
Randy Ross has made in evenings.
4. What is the criteria that determines if a
song receives airplay on your station?
Q99.5 KZZQ is unique in its approach to be an
outreach station in the market. That’s why the
station was created, and that’s what the board
continues to expect: We’re sensitive about
Christianese, and cheesy music that sometimes still
creeps in. We’re working hard to seek out music that
seekers will find appealing and relatable.
5. What kind of promotions work best for
Jennifer targeted. One of our favorites is
“Rachel’s Girl’s Night Out.” Rachel Leigh is the
‘host’ of a ladies-only evening in the auditorium
outside our studios. We deck it out with a chocolate
fondue fountain, coffee, lots of ‘home-based
businesses’ (Tastefully Simple, Tupperware, etc),
back massages, pedicures, etc. The key word:
The other is the ‘Q Carnival.’ Load up that
auditorium with inflatable bounce houses, fun little
games, and an eating area with a thousand hot
dogs….then make it a free event. We do it in early
March, when young families are bouncing off the
walls with cabin fever.
6. How do you think Christian Record labels can
better serve Christian radio?
They’ve done a great job. You can really see
who’s making a big mark in radio….they’re the one’s
who return phone calls, serve in any way they can,
and listen to what you’re saying.
5 bucks says you’d find the same thing about
great programmers, too.
7. In your opinion what are the biggest
obstacles facing Christian radio today?
Developing at-work listeners. However, signal
reach in many metros is a big issue, too. Q99.5 KZZQ
is one of those stations that really could use a
substantially better signal across Des Moines.
8. What do you believe is the primary role of
the Christian radio air personality today?
Same as it was yesterday: encourage,
entertain, and build relationships. We have a long
way to go, but I must say today’s Christian radio
personalities (on average) are much, much better
than 10 years ago. GMA, Burkhart seminars, and
consulting groups like Audience Development Group
working with leading stations have helped.
9. What (if any) other Christian radio
stations do you consider as innovators today?
We’ve seen great leaders who have brought our
industry towards the ‘sweet spot’ and helped us all
to grow. Innovators are doing something different
and new….that would still be Radio U.