1. Tell us about your market and how it is
We live in a strong
Christian community with Bob Jones University just
down the street. However, a lot of people without
Christian backgrounds are moving into the area
because of the BMW plant located in Spartanburg
county. We don't have one dominant city in this
area, but, rather three fair size cities that
influence each other. Greenville is the largest,
followed by Spartanburg and Anderson all sitting on
the Interstate 85 corridor in the upstate of South
2. What is the most fulfilling aspect to
you personally about Christian radio?
One of the best things
I've seen about Christain radio in this area is how
it has brought the churches closer together and
broken down denominational barriers.
3. How has God used you in your role at His Radio?
My role at His Radio
is to encourage the listener and to help our
program director (Rob Dempsey) anyway I can.
4. What is the criteria that determines if
a song receives airplay on your station?
We first look at the
lyrics and message of a song to make sure it fits
our station's philosophy. Next, we test a song to
see if it's a song people really want to hear. If
you have great lyrics, but no one wants to listen to
the song then you've lost the message entirely.
We're doing a lot more testing than in the past to
make sure we're playing the right songs.
5. What kind of promotions work best for your
Promotions that are
easy to explain on the air work best. Also,
promotions that touch the heart of the listener have
given us great results. Things like "Shoeboxes For
Haiti," building houses with Habitat for Humanity,
raising funds for equipment for a radio station at
Angola prison in Louisiana and the "World's Smallest
Carolers" have always generated a
6. How do you think Christian Record labels can
better serve Christian radio?
Keep finding great
artists. I had a great answer if we were all still
using CDs, but with computers playing our music, why
7. In your opinion what are the biggest obstacles facing
Christian radio today?
Christian radio has to
stay tied in to their local community. With so many
options on the horizon for our format (and other
formats as well) staying local is the advantage we
have to keep and grow our audience.
8. What do you believe is the primary role of the Christian radio
air personality today?
To communicate God's
love in a compelling and encouraging way. Let's be
interesting but real. If listeners know we're
trusting God with the issues in our life, then I
think it becomes easier for them to trust God also.
9. What (if any) other Christian radio stations do you
consider as innovators today?
I think any station
that doesn't choke off God's spirit can be
innovative. That's God's nature and He knows your
situation. If you'll ask Him, He'll give you ideas
you never dreamed of and from sources you would
never think about. I was at GMA one year and heard
Jon Hull talk about New Life Wednesday at his
station where they geared everything on that day to
inviting people to accept Christ. The minute I
heard that, I knew that's what God wanted us to do
and I started thinking of all the things we could
implement to make it happen. It's changed some over
the years, but we still have one day a month where
we focus on inviting people to start a new life in
Christ. What does he want to do at your station?
10. Where do you see Christian radio in 5 years?
I think Christian radio
is going to see more and more competition from all
sorts of media. This will make us better in the
long run and will keep us looking for new ideas and
new ways to serve our listeners and our Lord.