1. How did you wind
up at WQCK?
I actually heard of
hisair.net from one of my past GM’s, logged on to the
site, Picked the 10 top stations I would want to work
with, and sent demo packages covered in prayer for
Gods Will to be done. My wife and I prayed that the
doors that were supposed to be open would be wide and
the doors that should be closed would be locked and
bolted. That is exactly what happened. God is so
faithful!
2. What is the most fulfilling aspect to you
personally about Christian radio?
When a little girl sends me a Christmas card with a
photo of herself to tell me she is home-schooled and
listens to my shift to start her day and continues to
listen all day long. Or when someone stops by a remote
to say hi and tells me they appreciate the prayer
every morning before I start my shift. Helping people
through their day is the most fulfilling thing about
what I do.
3. How has God used
you in your role at WQCK?
The Bridge has gone through a lot of changes
recently, some of which have been very difficult
transitions. I hope I have been able to make those
transitions, or at least my part of them, as painless
as possible. I like to cut up and joke from time to
time, so among other things, I have been able to bring
a little levity to some potential difficult
situations. But the bottom line is the listener. I
have met so many people who have relayed story after
story about how God has used me in their life to make
a difference.
4. What is the criteria that
determines if a song receives airplay on your station?
I use several
criteria. The over-all sound and message are most
important. Does it fit into an AC format? I also work
with some ladies in the office that usually have a
pretty sensitive finger on the pulse of what will work
and what won’t. Finally, once we are airing a song, we
test it to see what our listener advisory panel thinks
of it. We have over a thousand people in our panel to
whom we send our surveys. I also get monthly reports
of the best selling CD’s from bookstores in the area.
5. What kind of
promotions work best for your station?
Prizes are always a good thing, but we try to do
things where you register for smaller prizes won along
the way, with a much bigger prize to be won at the end
of the promotion. For instance, our Bridge Winter
Wonderland Fun Stops promotion was last month. We set
up at an advertisers business for an hour, broadcast
live, and let people register for the prize of that
stop, usually between fifty and a hundred dollars in
value. At the end of the promotion, we pool all the
names into a hopper and draw the name of the winner of
the grand prize, this year a value of about $700.
Progressive promotions seem to do well for us.
6. How do you think Christian
Record labels can better serve Christian radio?
Accessibility is key. If we can’t gain quality
access to the artists we play, we may as well not be
playing them. Generic liners are o.k., but
personalized liners recorded in a studio are great.
Also, a website with “little known information” and
bios of all their artists would be a very useful tool.
Maybe something with seemingly “useless” fun
information like favorite color, high school
sweetheart, thing like that. It could be used for
on-air trivia or contests and the like.
7. In your opinion what are the
biggest obstacles facing Christian radio today?
