Tell us about your market and how it is unique?
I am a native of Springfield, MO and have lived here
all of my life. There is lots of musical history and
American heritage here. Springfield, MO is Arbitron
Market 146. Springfields rated population is
280,000. It may be smaller than Dallas..but
Springfield is the often forgotten window to the
world. Springfield hosts 5 bible colleges and is home
to the Assemblies of God. We get many missionaries
and college students who go to school here and listen
to KADI. When they go back to other parts of the
world..they take the music heard on KADI with them.
Branson , MO is also a neighbor to Springfield. Dino,
Kim Boyce. Jim Bakker, Gary Paxton...and other famous
names live there. They all listen to KADI as well.
Springfield is also home to Attorney General John
Pitt...Bass Pro and many in the Christian Music
industry. Don Donahue of Rockettown Records went to
college here. Jeff Jackson from Gotee records grew up
in Springfield., the list goes on. ....Nate
Salle...PlusOne's Jeremy Mhire...former Truth and
Avalon singer Rikk Kittleman....hes my little
brother. Years ago..Springfield played a big part in
the early days of country music. Red Foley used to
broadcast the Ozark Jubilee on nationwide TV from
Springfield, MO. Other famous broadcasters who worked
in Springfield radio. Rush Limbaugh..Hugh Downs...Jim
(who started MTV). and Bob Barker.
2. What is the most fulfilling aspect to you
personally about Christian radio?
When people I don't know come up to me and tell me
how I have impacted their life..with something I have
said or done...or how they have found God again or for
the first time by listening to KADI.
3. How has God used you in your role at KADI?
I have been able to apply the experience from
mainstream radio to Christian radio. To take it
another level. In the spring of 2003 Radio and Records
recognized KADI as one of the top Christian CHR
stations in the nation. I give God all the glory on
4. What is the criteria that determines if a
song receives airplay on your station?
It has to have a fresh sound. Don't sound like
another song being played on the station. Be well
produced. Great vocals...instrumentation. Have a
great Hook. Stick in the head...easy to remember in
5. What kind of promotions work best for your
6. How do you think Christian Record labels
can better serve Christian radio?
Remember that every market is different and one
size does not fit all. Hire promotors with experience.
7. In your opinion what are the biggest
obstacles facing Christian radio today?
Removing the stereotype that ALL Christian radio is
not fun to listen to. Hey there are some of us out
there having a blast....and not all of us are at the
low end of the dial ! Becky. I never hear mainstream
radio talk about Becky. Read R & R..and the only
time her name comes up is in the Christian section.
Be a creative radio station. Quit copying the other
Christian radio station down the dial. Be unique and
different. No distinct sounding formats anymore. Inspo
wanting to sound lilke AC. AC
wanting to sound like CHR. CHR wanting to sound like
8. What do you believe is the primary role of
the Christian radio air personality today?
To be REAL. If you are having a bad day...let
your listeners know. They are probably having one
too. Lets get through it together.
9. What (if any) other Christian radio
stations do you consider as innovators today?
RADIO U. and TV U. They have their own style..that
MTV wants to copy.
10. Where do you see Christian radio in 5
Hopefully leading the way in front of other
formats. We need to establish Christian radio as the
BEST Radio on the dial..rather than the worst. We need
to do a better job of educating the public that
Christian Radio today is better listening.