1. Tell us about your market and how it is unique?
been a big rock market both now and in the past. At
one time we had 3 AOR stations competing.
Consolidation has whittled that number down to 1 new
rock (besides us) and 2 classic rock stations but
there are still a large number of people that
embrace the style.
2. What is the most fulfilling aspect to you
personally about Christian radio?
inspire people to grow closer to our Creator through
3. Here is your chance to testify on behalf of your
station...How has God used KVRK?
continue to “wow” people who have never thought
Christian radio could sound like this. It’s amazing
what path people can take with their lives just over
musical taste. Hopefully we are destroying some
4. What is the criterion that determines if a song
receives airplay on your station?
looking for professional “record company” production
value recordings. I prefer major releases from
record companies to independents normally. There
just IS a difference and I can’t compete with
secular rock stations if my songs don’t sound as
good as what they play. It hurts us as a station to
be seen by people as being less professional. Many
independent productions are close but you can hear
the quality of the station suffer going from a major
release to one of those sometimes. We do set aside
3 hours on Sundays from 7 to 10PM for local and
independent bands for all across the nation.
Management is looking closely at lyrics. They want
all our songs to have a “vertical” emphasis. Not
all songs are clear enough lyrically to our General
Manager to be approved for airplay.
5. What kind of promotions work best for your
to take the station vehicle and hang out with the
listeners at concerts. (Sometimes it's just a
handful of people and sometimes it's 8,000 people at
Six Flags). We’re hoping to spend more time with
youth groups when they meet at church and make the
station available for field trips in the future.
6. How do you think Christian Record labels can
better serve Christian radio?
the labels are doing a good job in this
environment. I hope we have seen the end of the
industry adjustment and I continue to pray for the
label’s financial well being. We have come so far.
Let’s continue to “wow”.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
us it comes down to money. We have been growing
each year and are getting close to what it costs to
operate the station, but we still can’t compete with
our secular counterparts in the amount of
advertising they do to constantly stay in the public
eye. We have just recently sold the sister station
that launched us in 1999. 2005 is going to be a
pivotal year for us to see if we can operate as a
stand alone station.
8. What do you believe is the primary role of the
Christian radio air personality today?
people the title and artist of the songs. (No
matter how much we do, we always get complaints that
we don’t do this enough).
9. What (if any) other Christian radio stations do
you consider as innovators today?
the same market as KLTY (need I say more?).
Seriously, I’m so glad we’re not alone in doing
this. I pray for more stations to embrace this
format. I salute all the stations that have been
doing this longer that us (like Radio U) to the
newer ones (like The Kross). We need more!
10. Where do you see
Christian radio in 5 years?
hope by that time the record industry will recover
enough to continue to develop even more new talent.
I want to see us grow as a format to have more
stations and more artists at the national level.