1. Tell us about your market and how is it unique?

The most obvious uniqueness is the size of Chicago and its many suburbs. There is a great deal of in-car listening because it is always ‘drive time’ in Chicago. You’ll find traffic jams at any time of any day on any given road or expressway. There are also 70-something stations to choose from, though not every signal covers the entire market. It’s a real challenge to get noticed and make your mark here.

 

2. What is the most fulfilling aspect to you personally about Christian radio?

Having the chance to do positive things every day at my job is a dream come true.

 

3. How has God used you in your role at WZFS?

I don’t know how I could honestly answer that question. I hope I’m a bright light in people’s day, both in the office and on the ‘other side of the radio.’ I do know He’s used me to fill a lot of space (PD, MD and air talent,) and hopefully I sometimes do something that matters.

 

4. What is the criteria that determines if a song receives airplay on The Fish?

We look for hits. Fish listeners have told us what kinds of songs they like, and we try to find more of those kind. Occasionally an independent artist will get airplay. It’s all about the song.

 

5. What kind of promotions work best for your station?

Promotions that are family centered. Kids are powerful motivators for moms and dads.

 

6. How do you think Christian record labels can better serve Christian radio?

I’d like to give you an intelligent and insightful answer, but honestly, I’m pleased with how most labels serve The Fish.

 

7. What are the biggest obstacles facing Christian radio today?

I am concerned with Christian stations being spread too thin in the personnel department. People need time to think and talk