1. Tell us about your market and how it is
are one of two states not connected to the 48 states
(or as we call them, the lower 48), and we are
bigger than TEXAS!! Because of this, Alaska has more
of an independent nature to it. We are also unique
in the weather here in Anchorage. We average 25 in
the winter, and 65 in the Summer, and there is no
humidity and no thunderstorms, but we do get
earthquakes now & again. Our people are very
receptive to a diverse variety of music, mostly due
to the fact that we are a cultural melting pot, and
all races tend to co-exist with each other in a
amicable way. Plus our people tend to travel a lot,
because the only place we can go around here is to
Alaska! So to get a break from monotony, we travel
to get out of state. Entertainment is vital to our
people as well, so we provide LOTS of Christian
concerts for our audience, about 3-4 per year, each
getting about 1500 people or more to attend.
2. What is the
most fulfilling aspect to you personally about
Being able to play a
top 40 style of music to reach a greater audience in
Anchorage. Typically, most Christian “CHR’s” reach
only the white bread soccer Mom’s, but we have made
a concerted effort to reach beyond that and include
music that appeals not only to all members of the
body of Christ, but to be a light to those who are
pre-Christians. With the addition of rap, dance, and
urban music, we have seen significant growth in our
audience, gaining one full point in the recent
arbitrons, moving from a 2.0 to a 3.0, and getting
higher numbers in core demographic females 12-35. It
really has helped unify the body of believers and
make a greater impact for the body of Christ as a
whole. People are being encouraged and strengthened
and no longer have to listen to secular stations!
3. How has God
used you in your role at KAFC?
I brought with me a
large CD collection and was able to re-vamp the
playlist with a LOT of CHR material. Before I came
on board, KAFC was an AC station trying to lean more
CHR but without a lot of time and music to get them
there. As soon as they gave me the go-ahead, I
brought in the music and brought my style of music
flow to help generate a more consistent sound. We
also got rid of a lot of lower level music, and
created a tighter playlist, helping our audience
become more familiar with the artists and their
4. What is the
criteria that determines if a song receives airplay
on your station?
First off, it MUST be
musically relevant. If it is not something that
would capture the audience with todays sound, the
words will never be heard. The lyrics must also be
scriptually accurate. Not every song has to have the
J quotient, but all songs must fit in with the
Christian lifestyle, whether it be about worship, or
about family, or about finding a godly
5. What kind of
promotions work best for your station?
Concerts! We have
brought 5-6 concerts in the past year and a half and
seen over 1500 come for each, including our most
successful concert, OUT OF EDEN, in which over 2000
people were in attendance.
6. How do you
think Christian Record labels can better serve
By not being afraid to
sign rhythmic artists! Other than that, they are
doing a great job!
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
Getting beyond the
racial barrier! We have created a very
“safe”environment, making CHR a more HOT AC format
than that which reflects today’s top 40 sound. If we
build a format that reflects todays sound, there is
a greater chance that you will build a bigger
audience and unify the body of believers.
8. What do you
believe is the primary role of the Christian radio
air personality today?
Communicate! We have
the best message in the world and too often we fail
to communicate it in a way that attracts both
Christians and pre Christians. In whatever we say,
it has to fit the lifestyle of our audience, and be
entertaining. Don’t bore them with useless
information unless you can make it entertaining or
make it relatable. Also communicate facts and
interesting things about the artists that you play.
Don’t be a liner card reader… personalize it,
communicate the event like you are giving a personal
invite to a friend, not like you are super radio
announcer guy (or girl).
9. What (if any)
other Christian radio stations do you consider as
WNAZ! Though I think
they stole our playlist!
Seriously, Ken Farley and the boys at ‘NAZ have done
a great job of giving Nashvagas a style of music
that was sorely missed when another station
abandoned the rhythmic years ago. Also, I love WONU,
WAYK, and KOKF, plus KLYT! They are all willing to
take a chance on a real top 40 sound and see success
in their respective markets. Also Q-90 FM in Green
Bay has an incredibly professional and tight sound.
Great production and forward motion! Kid Raider does
a great job with da Q!
10. Where do you
see Christian radio in 5 years?
I see us making more
impact upon popular culture as more and more people
get tired of the world’s system and start reaching
more for truth and encouragement, They’ll get that
through Christian radio and then look for deeper
understanding of spiritual truth in the local body.
I believe Jesus’ return is very near and we are
privileged to live in such a time as this, to boldly
proclaim Jesus to a lost world!