(Lisa) Spoken Word Images sprang
from our desire to give back to God for his many
blessings. When we started, the office was in our
bedroom. We didn’t build our own studio until May
2000. (Pete) Initially I was doing volunteer work at a
local Christian TV station.
2. What is the most fulfilling aspect to you
personally about working with Christian radio
(Pete) To know my words may be
impacting someone either to come to know, or grow as
a disciple of Jesus Christ. (Lisa) During
Sharathons, I enjoy hearing the personal testimonies
from people who have come to know the Lord because
they listen to Christian radio.
3. In your opinion what is the most
frustrating aspect about Christian radio?
(Lisa) Dealing with programmers that are stuck in
a rut. They’ve been running the same tired liners
and promos for 20 years and don’t see a need to
change. (Pete) I agree. It’s folks that have a
“that’s good enough” or “we’ve always done it this
way” attitude. It’s tough convincing someone who
doesn’t see the need or value. More times than I
care to remember I’ve had Christian radio station
managers ask me, “So what exactly is voiceover?”
4. How do you think production/imaging fits
into a station's big picture?
(Pete) It’s as vital as the programming and the
air staff. (Lisa) Terrific production sets a station
apart. When the quality goes up, hopefully so does
5. What do you say to the Christian
broadcaster who says they can't afford station
(Pete) That’s just not true. As a former rock PD,
I know how budgets work. Often pet projects,
unnecessary equipment, trips for “research”, and
trinkets find their way into the line-items.
Successful stations always provide the tools and
resources to get the mission done right. What it
amounts to is a priority and planning issue. (Lisa)
Put station imaging in your budget next year and
then give us a call!
6. How can outside production services such
as yours help PD's make their station better?
(Pete) Fresh, professional VO speaks new life
into a station. (Lisa) A station voice can tie
everything together and give the station
continuity…IDs, liners, promos, etc. give the
station a tighter sound when recorded by voices
outside of your market. Spoken Word Images also
offers commercial production. Many Christian
stations have a skeleton crew to run the day to day
operation. It sounds terrible to hear the same voice
on every spot back-to-back. It does the clients a
7. In your opinion what are the biggest
obstacles facing Christian radio today?
(Pete) Not compromising the Gospel. Balancing the
preaching of the Word and playing good tunes. It
can, and is being done. The other issue is to
attract and keep a talented staff. Owners must offer
real world wages and benefits.
8. What do you believe is the primary role
of the Christian radio air personality today?
(Pete) Be a real person. We all have a
“personality” – use it! Be genuine, vulnerable,
likable and not Mr. Mike Raphone.
9. What (if any) other Christian radio
stations do you consider as innovators today?
(Lisa) The Family Life Network based in Bath, NY
has terrific personalities that are down to earth
and relatable to the listener. They’re fun on-air,
have fantastic production value, and mix in some
solid bible teaching with contemporary Christian
music. K- Love is a strong example of getting
Christian music out to the masses. Some of the
on-air personalities can be a little corny, but
K-Love’s production is often tight and gets the
message across. The unfortunate part about K-Love’s
dominance is the squeeze out factor of Christian
stations that are already in a market. It hopefully
will force stations to step-up their sound and
production value or tweak their formats, but more
than likely it might put some “mom and pop” stations
out of business. (Pete) I’ve always admired
WMHK-Columbia. WMBI-Chicago also “gets it.” And many
of the Salem Fish stations do too!
10. Where do you see Christian radio in 5
(Pete) See?? We’re aural Ted, remember! Honestly,
I have no idea. Ask a consultant. What I DO know is
that the Lord could come today. Perhaps there won’t
be a need for Christian radio in 5 years. Wouldn’t
that be totally cool?