1. Tell us about
your market and how it is unique?
Milwaukee is a rock town.
Think Harley Davidson. But more notably, Milwaukee has
never had any other FM Christian music station, so our
listeners are hearing a lot of this music for the
first time. Like Spiderman, being the only game in
town gives us great leeway but also great
2. What is the
most fulfilling aspect to you personally about
Being able to talk
about Christ on the air to people who may never have
heard the gospel before and working with fellow
servants of Christ who keep the bar high and keep me
3. Here is your
chance to testify on behalf of your station...How has
God used WFZH?
It is obvious the Holy
Spirit is at work in Milwaukee through the Fish. We've
heard or have been emailed testimony after testimony
of Christians not only being encouraged but non
Christians being convicted through the music and
morning show on the Fish and seeking Jesus and being
saved!! I hear a lot of people that say they listen
when they can at work to get focused again after
finding themselves influenced by the world through
their co-workers. At the same time, we are positioned
as being "Safe for the whole family", which has great
appeal for our non Christian listeners who just
appreciate a safe haven on the dial for family
listening—which is a nice opportunity to share the
gospel through music and talk.
4. What is the
criteria that determines if a song receives airplay on
I am blessed to work
with one of Milwaukee’s most talented programmers,
Danny Clayton. He’s been programming in the market
since the 80’s long before he met Christ and it’s a
pleasure to see how God is using those talents in a
relevant life changing way. A commercial station like
WFZH is kept alive by ratings so we owe it to our
advertisers and our audience (existing and potential)
to play the songs that will have the broadest appeal.
We can't play everything that comes across our desk
even if the lyrics are great or even if the artist is
well known. Specifically, it needs to sound like a
hit, production value must be excellent, and lyrics
must have an intrinsic Christian message.
5. What kind of
promotions work best for your station?
Events that place us
dynamically in the community and position us as the #1
Family Friendly source on the radio while bringing in
revenue for our advertisers.
6. How do you
think Christian Record labels can better serve
Be more able and open
to work hand in hand with stations to promote artists
through station promotions. More product would be nice
too. Some labels do this well!
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
For a market like
Milwaukee with one Christian music station, and so
many genres to choose from, we need to find a way to
reach the most people--believers and unbelievers. To
do this, we need to shake off the pre-conceived notion
that Christian music radio has a certain undesirable
sound without sacrificing substance. We must continue
(or start in some cases) to strive for excellence; to
bring to the table an overall sound equal to or better
than everything else listeners can find on the dial.
8. What do you
believe is the primary role of the Christian radio air
We have found, at
least in Milwaukee, that being real and believable on
the air benefits that goal. Listeners can spot a fake
a mile away. At the same time, leave the heavy
preaching to the music so as not to alienate P2 and
9. Where do you
see Christian radio in 5 years?
Hopefully not dead--like a radio fad format or
relegated to a niche category on satellite radio. I
think if stations program smart and don't sacrifice
integrity or excellence, commercial Christian stations
most certainly will be in heavy contention for the #1
ratings getter in many markets.