Dallas is very unique
market in that there is a ton of competition. That
challenge raises the bar and forces us to keep our
standard of excellence high in order to reach as many
listeners as we can and do it effectively.
2. What is the
most fulfilling aspect to you personally about
The most fulfilling
aspect of Christian radio to me is that we have the
opportunity to proclaim the Good News to millions of
people at one time. God so often uses a song or
something that is said to reach someone right when
they need it the most.
3. How do you
personally keep the ministry in the business?
One of the things
that we do to keep the ministry in the foreground at
KCBI is to make sure every song and every teacher is
biblically sound. We also require that our announcers
touch our listener spiritually at least every 20
minutes. That spiritual touchpoint could be with a
thought about a song, a reflection back to a teaching
that just aired or through a prayer for our military
4. What is the
criteria that determines if a song receives airplay on
The first criteria
for any song to be considered for airplay on KCBI is
that the content and message have to be biblically
sound. It also has to meet our high standards of
quality in production and vocally. If this song was to
be played next to 4Him, Mercy Me or Natalie Grant,
would it match the quality of those songs or stand out
as an inferior product.
5. What kind of
promotions work best for your station?
Our listeners respond
best to promotions that allow them to get involved in
ministry. For example, we have had huge response in
collecting Valentines for Kids in long term care
hospitals, Books and bibles for prisons and baby items
for Crisis Pregnancy Centers just to name a few.
6. How do you
think Christian Record labels can better serve
I think some of the
record labels do a great job of serving Christian
radio. The number one priority should be to establish
and maintain the relationship between the two or the
product will always suffer.
7. In your
opinion what are the biggest obstacles facing
Christian radio today?
Some of the biggest
obstacles for Christian radio today are competition
for the listener's attention and the need for
support and resources. There is so much technology
that is available to the listener just as easily
accessible as terrestrial radio. I am just naive
enough though to think that if we work hard
at providing a relevant, encouraging and entertaining
product that we can keep our position in the
8. What do you
believe is the primary role of the Christian radio air
The primary role of
the Christian radio air personality is to be a friend
to the listener. We aren't their pastor, we aren't
their parent, we are their friend sitting next to
them encouraging them to stay strong in their
relationship with God and to go deeper with Him.
9. What (if any)
other Christian radio stations do you consider as
I think KSBJ and K-Love
have done a phenomenal job at providing a stellar
product without compromising on the opportunities for
ministry to the listener. They are a great
encouragement for all of us to not make ministry and
excellent mutually exclusive.
10. Where do you
see Christian radio in 5 years?
I think Christian
radio has a great future if we will stay focused on
the listener's needs and commit to provide them with
the most relevant product both spiritually and
culturally. Find out what you do best and do it with
all your might.