Gator's Career Capsule
My first radio job was overnights at KXRE/Colorado Springs in 1988.  Since then, my radio career has been a splattering of stops at KKRS/Denver, the WayFM Network/Nashville, and a brief stint at the Air1 Network before landing at KXGM/TheSpirit/Eastern Iowa where I'm currently the Music Director and Promotions Director.  I also do production and assist with Programming which makes creating time for my new bride a bit of a challenge (see picture).  In-between radio jobs, I've been a radio promoter, concert promoter, road manager and/or merchandise manager, artist manager, record label rep, and editor/writer for internet music newsletter.  Basically, I've hit almost every aspect of the music business except being an artist. 

1. How has KXGM evolved over the last few years? 

We've gone from being based out of Cedar Rapids to covering more of the Eastern Iowa map with translators in Iowa City and Waterloo.

2. Has KXGM made any changes due to economic situation, been affected in any way? 

In the summer of 2008, Cedar Rapids experienced this nation's second largest natural disaster with a flood that wrecked havoc through the middle of this community. 

3. How does KXGM connect locally with markets? 

We are at as many events as we can be even if it's just a drive-by with the station van. 

4. What criteria do you require for a song to be played on your station? 

Two things: catchy upbeat sonic feel and lyrics that have depth to them.

5. What kind of promotions work best for Christian radio? 

Food.  Seriously, food is a huge winner here in Iowa.  We've also found success with specialty events such as our annual Valentine's Dinner and our recent 2nd Chance Prom. 

6. How do you think Christian Record labels can better serve Christian radio?  

More free promotional tours with artists.  When we've had these, they have been hugely successful for everyone involved. 

7. In your opinion what are the biggest obstacles facing Christian radio today? 

Money. 

8. What do you believe is the primary role of the Christian radio air personality? 

To connect the songs with the listeners and vice versa.  Listeners may like the big production voice personalities, but they connect and listen more to jocks who are real and can make the songs part of the listener's daily lives.

9. What (if any) Christian radio stations do you consider as innovators today? 

Uhm, ours???  Seriously, I'm keeping my eyes on HD2 out of KSBJ/Houston to see how that goes.  I like the idea and I'm anxious to see it develop. 

10. Where do you see Christian radio in 5 years? 

Hopefully still on the dial.  If not, slamming full speed ahead on the internet!!! 

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