|
Gary's
Career Capsule
Started this whirlwind adventure back in 1976 as a
way to support my ramen noodle habit in college. (Should give you
some idea of my advanced age.) Programmed just about every format
for the next 24 years, then moved to Contemporary Christian in
2000.
1.
Personally how do you keep the ministry in the “business”?
Just that way...personally. Christ charged me with spreading
His word...not the radio station. What we can do on the radio is
gravy. Ministry is a lifestyle. I strive to live my faith with
honesty and see where the opportunities arise.
2. Overall, how is Christian radio different today, from 5 years
ago?
We
have a track record to learn from. 5 years ago there were so few
commercial CCM stations we had little experience to learn from.
Today there have been so many smart people working this format we
have much more information to learn from.
3. What do you think are the main characteristics of today’s
Christian radio PD?
Have to have a vision. Have to be committed to that vision. There
are too many distractions that try to 'take your eye off the ball.'
Have to understand business and embrace it. Have to get to know and
'think like' your target. Quite a task for this insensitive male.
Have to be committed to connecting with your target on as many
emotional levels as possible. Have to have fun.
4. What criteria do you require for a song to be played on your
station?
I
have to be convinced....convinced ....that my target will
love the song.
5. What kind of promotions work best for Christian radio?
Promotions that support and encourage the values of our
lifestyle. Doing the same old thing everyone else does, doesn't cut
through
6. How do you think Christian Record labels can better serve
Christian radio?
The end goal is to be a direct conduit for the artists to impact the
lives of our listeners. Help us give our listeners access to their
artists.
7. In your opinion what are the biggest obstacles facing Christian
radio today?
Incorrect preconcieved notions about what Christian radio is. It is
in all our best interests for the Christian community to be united.
We, as a community, seem to very effectively resist that notion.
8. What do you believe is the primary role of the Christian radio
air personality?
The same as the primary role of any on-air personality. Inform,
entertain and connect with your target listener.
9. What (if any) Christian radio stations do you consider as
innovators today?
I
spend my day studying and trying to improve my station. I really am
not familiar with too many other
stations. KCMS in Seattle, KLTY in Dallas as well as a handful of
others
are consistently competitive in the ratings, I'd say they are doing
something right.
10. Where do you see Christian radio in 5 years?
Filling a gaping hole in the radio landscape. Providing the
American family with clean, fun information and entertainment. The
contemporary style of music has become very polarizing. We have the
opportunity to provide a station Parents and kids can enjoy
together.
Previous Interviews
|
