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Donna Cruz

Independent Voice Over / Voice Tracker

Donna Cruz Radio

 

     

To contact Donna click here

 

 

 

 

 

 

 

 

Donna's Career Capsule
Power 102 (CHR) El Paso, KTFM (CHR) San Antonio, KZEP (Rock) San Antonio, NBC Entertainment reporter San Antonio, KS95 (Hot A/C) Minneapolis, VH1 Rock Across America, WAY-FM (CCM) West Palm Beach, CHRSN (CCM) Syndicated.

After losing my full time position in September due to cut backs, I remain contracted out as a Voice Tracker by CHRSN (WAY-FM and affiliates) for Middays which I do from my studio at home. I have also been given the opportunity to Voice Track for Spirit in Visalia, CA, Word FM Network in PA, as well as Shine in ABQ which recently notified contract employees that our services were no longer required. So that leaves me with an opening...hint hint!

In the last year I have taken a host position with Share Media and I really enjoy traveling to help other station achieve their budget goals as a pledge drive guest host. Most recently, I have joined syndicated Keep The Faith as co host with the very talented Keith Stevens. The show is all about making encouragement contagious and NUMBER 1 in Atlanta!

 

1. How has your show evolved or changed over the last few years?

I have the opportunity to be educated by two of the best teachers ever- John Frost and Tommy Kramer. They take completely different approaches to help me achieve the same goals. John has been honing my story telling skills and it's really been amazing to work with John and Dave Senes on Keep The Faith and have the opportunity to learn new ways to connect.

Tommy is my coach and he understands my type A personality. He's direct and honest. He gives specific examples of how each break could have been done better or why it was right on. I've heard so many frightening stories about him. HAHA! He's a loving guide and a sweet friend.

The ability to continue to have direction from these guys keeps my thinking fresh and helps me to connect with our listeners better than ever.

 

2. How important is social networking to Christian Radio personalities?

I'm all over facebook. Recently I've learned how to use it better to point anyone listening back to the station to hear their comments on the radio. It helps with trying to do a voice tracked show that is local where it CAN be and also to sound very "today".

 

3. What show topics seem to be hot right now?

Relationships, Patriotism, Encouragement, Balance.

 

4. What can Christian Radio do to develop young talent?

Continue helping everyone to understand that there is NO Christian grocery store, Christian car, Christian this and that. We are believers who live in this world and it's a broken messed up world that doesn't always have a rosy exclamation point at the end of every break. Sometimes it's ok to just let the bad stuff BE bad stuff without trying to fix someone else's perception of it over 29 seconds of a Jeremy Camp intro.

 

5. You VT shifts for stations in different markets, what is the secret to making it sound local?

Asking for a pronunciation guide! Growing up in San Antonio we could here a "foreigner" in a hurry talking about traffic on "Cuh LEE bruh" when it SHOULD be "Coo LAY bruh". If there's a fire in a neighboring county, understand that noses are running and kids are inside playing and not outdoors.

 

6. Do you use any show prep services… tell why or why not?

I use a couple but I don't rely on them. When friends see me go for my phone, they're like, "What? What did I say?" I immediately put a note in my calendar to talk about that on the air. For instance, I recently found out that some of my best friends will LEAVE the dinner table to go see why the fire trucks are down the street. Or students who are CONSTANTLY volunteered to do things by parents. THIS is real life!

 

7. What are the biggest obstacles facing Christian radio air personalities today?

The same obstacle is still in place. Each person wearing too many hats and there's no time left for creativity or really putting that extra thought into a break.

 

8. Do you think there will be more or less syndication in the future of Christian radio?

If there is, it only makes sense to use the best of the best. The idea of hiring a warm body who can turn on the mic and do some rip and read news is ruining Christian radio and that's mostly because hiring managers don't know the difference, have a nephew that needs a job or they just don't have the money to hire a good jock.

Some local stations are doing it right. Doing good radio. They, for the most part, have managed finances well, invested in their talent and they have FOCUS. If that can't be intentional, it's best to syndicate and have good radio on your station and use your stopsets to be as local as you can.

 

9. What (if any) Christian radio shows do you consider as innovators today?

I love listening to Beth Bacall (Star99.1). She's a strong woman with values and opinions and she REALLY knows what her listeners are up to right now. We've kicked around the idea of doing a show together. THAT would be innovative.

 

10. Where do you see Christian morning radio in 5 years?

I hope it's full of spiritual depth that's not exclusive. Entertaining and slightly self deprecating to the point where she is saying "yes! Me too!" But not to the point where you've just made her feel uncomfortable. Inviting but not pushy. Fun to listen to for ANYONE, not just the church. If it's not, there are lots of other choices up and down the dial who will get the majority of this right.



 

 

 

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