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Don's Career
Capsule
I started in radio when I was
a Senior in high school in 1982. Stops in Dallas/Ft. Worth at KPLX/KISS106/KLTY,
Beaumont, Houston (Morningstar/Salem Music Network), Nashville
(twice), St. Louis (twice), San Antonio, San Angelo, Little Rock,
and now Cedar Rapids. If I had bought a moving truck - would have
saved me a lot of money over the years.
1.
Recently you landed at
KXGM as PD how did that come about?
A friend in the business (Kevin
Robinson) was consulting this station. He knew they needed a PD,
and I needed a job. He put us together, and it seemed like a good
fit.
2.
What changes have you
implemented at KXGM since your arrival?
We used to run the CHRSN network every
shift but mornings. Now we just carry the network for Total Axxess
for evenings, and we are local the rest of the time. Musically,
just trying to make sure we're up-to-date, and focused on the demo
with everything we do.
3. How is your coverage area a unique
Christian market?
The Midwest, or at least this part of
it, seems to be extremely family focused. But, at the same time, a
lot less “churched” than where I’ve lived in the past.
4.
What criteria do you
require for a song to be played on your station?
Strong lyrics,
artist with integrity, and the style fits with what our listeners
have said they like.
5. What kind
of promotions work best for Christian radio?
Promotions that
focus on our demographic and the things that are important to her -
Faith, family, and fun!
6.
How do you think
Christian Record labels can better serve Christian radio?
I'm impressed with
the promoters working with radio today - possibly the best group
ever. Better accessibility to the artists for interviews,
promotions, and even concerts would be great. But, I know they're
working on that.
7.
In your opinion what
are the biggest obstacles facing Christian radio today?
Our biggest
obstacles are our signal - which we're working on. And, enough
people to get the job done.
8. What do
you believe is the primary role of the Christian radio air
personality?
To make a
connection with the listener. Be real, be encouraging, have fun!
9. What (if
any) Christian radio stations do you consider as innovators today?
For the CHR
format? I’m still learning, but I look at The House, Shine FM,
K-Life.
10. Where do
you see Christian radio in 5 years?
Branching out and
embracing the new technology that we need to reach everyone possible
for the Kingdom.
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