There are technically 4 Christian
stations in this market. You can’t just be a station
Christians will listen to, you have to find a hole in
the market and try and fill that void, because there’s
a lot of options for Christian music.
2. What is the most fulfilling aspect to you
personally about Christian radio?
There’s almost too much to
mention, but I really love being able to share my
faith on the air and being able to play music that
praises God and not the desires of society.
3. How do you personally keep the ministry in the
Being on in the mornings, I have
the opportunity to relate how God works in my life.
Really though, the main focus of our station is going
to be “serving” in the community. It’ll be a great way
to get the message out there.
4. What is the criteria that determines if a song
receives airplay on your station?
It has to fit the sound of the
station, and if not, is it something that we know the
audience wants to hear?
5. What kind of promotions work best for your station?
We have a lot of work to do in
strengthening our P1 base, so any simply loyalty
contests that allow us to build up that relationship.
We had a great brainstorming session recently and
really came up with some unique and fantastic ideas
about what our listener want and how we can provide it
Aside from the “contest” type of
promotions, I’m a big believer in community events.
You can not be out enough standing right along side
people in the community and developing a relationship.
6. How do you think Christian Record labels can better
serve Christian radio?
Call me! Seriously, I have yet to
have one label call me, or to get any sort of service
in any way…(941) 906-9767.
7. In your opinion what are the biggest obstacles
facing Christian radio today?
Stereotypes. Before I took this
gig, I’d never even listened to Christian radio. I
just always assumed it was organ music and a local
pastor. There is some really good music in this
format, are we out there enough letting people know
about how good the format is?
8. What do you believe is the primary role of the
Christian radio air personality today?
We came up with what we call our
“3 E’s”: Entertain, Empower and Encourage. If we can
do at least one of those every time we open the mic,
we’re doing our job. I’ve always challenged my jocks
“what were you hoping to accomplish with that break?”.
If it doesn’t have a purpose, why do it? You’re
wasting their time and fueling the perception that
“DJ’s talk to much”. If we engage the listener and
give them one of those three E’s, we have made a
9. What (if any) other Christian radio stations do you
consider as innovators today?
I guess I’m too new to the format
to really answer that. Though I haven’t listened to
them, I’m very impressed with how innovative our Des
Moines station KNWI is, they’re really seeing some
great growth for a new station. I also hear great
things about Z88.3 in Orlando, but I haven’t had a
chance to listen to them yet.
10. Where do you see Christian radio in 5 years?
Hopefully not obsolete. I don’t
know where I see radio in 5 years. I think radio is on
the verge of becoming obsolete. Is HD radio really the
answer, or are cell phones the real focus? The growth
of the format is really encouraging, so I know that
when radio finds a way to advance with technology,
there will still be people in need of what we have to