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Daniel's
Career Capsule
Started at age 14 in Warner Robins,
GA. Worked for WCOP Radio, WMAZ-TV, Toccoa Falls College Radio
Network (WRAF), Salem Communications in Atlanta (The Fish, WNIV, and
WGKA), NewLife FM in Atlanta, and now weekly show host on XM
Satellite Radio (Daniel Britt & Friends heard three times a week on
enLighten 34; also heard in Papua New Guinea via shortwave and FM
translators covering that country) and Operations Manager and
Morning Show Host for Joy FM’s network of 21 stations in 7 states.
(The Morning Show is: The Morning JoyRide with Daniel, Candi, &
Melody). Web resume available at:
www.danielbritt.com
1.
Personally how do you keep the ministry in the “business”?
Gospel Music is all
about ministry – especially in the message. Because our music in
unashamed in delivering a strong message, the on-air talk will often
seek to bring people into the message through entertaining
discussion and information that will compete with any secular
counterpart. Our ministry will often flow into our “outside”
opportunities – like reaching Neighborhoods and Nations with the
Gospel through various ministry projects, remotes, and one-on-one
opportunities. Joy FM also has a Ministry Action Team, which meets
once a week in several of our affiliate cities, to call listeners
with the goal of praying for their needs and being an encouragement.
It’s important to keep a balance of both business and ministry.
2. Overall, how is Christian radio different today, from 5 years
ago?
Radio is having to
work harder it seems to maintain a strong listener base. Depending
on the demographics, there may be more competition for traditional
radio. That is probably the main difference I’ve noticed.
3. What do you think are the main characteristics of a Christian
radio Promotion Dir?
Promotions involve
several areas: on-air promotions (like contests), public relations
(getting the word out to build up your station’s image), planning
remotes and station events (to get out and meet your listeners), and
keeping promotional products and materials on hand to further your
station’s brand.
4. What criteria do you require for a promotion to air on your
station?
Is it fun? Is it
relevant? Does it fit?
5. What kind of promotions work best for Christian radio?
Obviously,
family-friendly. Aside from remaining non-offensive, I strongly
believe that a good, clean, secular promotion will work on Christian
radio. While we should support our brethren, I also believe that
Christians do “secular stuff” just like the rest of society.
6. How do you think Christian Record labels can better serve
Christian radio?
Well… this may be
hard, but SPEND MONEY ON US! Seriously, a lot of Christian radio
stations do not have large budgets. If Record Companies can use some
of their marketing and promotional budgets to help radio, by
offering big ticket giveaways or big-named incentives, it would help
Christian radio have that “pizzazz” that will attract more of a
mainstream audience. In the end, it becomes a bigger audience to
hear the Gospel.
7. In your opinion what are the biggest obstacles facing Christian
radio today?
Lack of creativity
and forgetting that we’re here for the world to see a difference. We
should be attractive and marketable while at the same time pointing
to the God who gave us the freedom to live in Grace.
8. What do you believe is the primary role of the Christian radio
air personality?
Remain Real. Remain
Relevant. Remain Riveting. (I worked hard on the R’s!)
Gone are the days of just being the announcer in the white ivory
tower. Be reachable to the audience; let them see into your life;
expose your weaknesses and don’t fake it. Such authenticity will
attract the world to our doorstep like none other.
9. What (if any) Christian radio stations do you consider as
innovators today?
Joy FM, of course!
Also: The Fish in Atlanta, KLOVE, KLTY in Dallas, KTIS in St Paul,
and Star in New York. These are just a few that pop into my mind.
10. Where do you see Christian radio in 5 years?
Serving God with even more creativity,
passion, and yes… pizzazz! I hope we’re still pointing a lost world
to a Savior that came not to enforce rules and condemnation, but to
offer freedom and real living one has never before experienced.
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