Started out doing play-by-play sports
broadcasting for the local high school team in 1981 then
attended Trans American School of Broadcasting before taking my
first full time radio position in Refugio, TX at KYOT. I had
the privilege of bringing the Texas 3A state championship game
in 1982. After coming to Christ in 1983 I was hired at KCTA in
Corpus Christi as their music director. I left Corpus in 1987
to take on similar duties at WGNV in Milladore, WI. I
eventually became the program director there and enjoyed 5 years
of ministry before moving to Lake Havasu, AZ. I managed KNLB
until 1994 when I packed up the family and moved back to
Wisconsin. Shortly thereafter I was hired by WCLQ (89Q) to take
over the struggling CHR station. With the help of Word in Music
network and then WAY-FM’s new network venture (1996) we
gradually built the audience and got out of debt. That first
sharathon in 1995 was successful enough to move me into
full-time position. Our sharathon goals have grown from a
$30,000 bi-annual event to our current annual budget of over
$330,000. The staff of one has grown into a staff of five.
1. Personally, how do you keep
the ministry in the “business”?
Prayer and remembering that our
mission is to present the Gospel of Christ. As a non-com, our
limitations help us keep our focus.
2. Overall, how is Christian
radio different today, from 5 years ago?
Much more concise from an announcers
standpoint. We have a better understanding of how people listen
to radio and the role it plays in their lives. We are much more
concerned about our playlist as well and work hard to survey
3. What do you think are the
main characteristics of a Christian radio GM?
As a small market station I have
many roles as the GM. Creating and staying within the budget
require that we maintain great relationships with area
businesses and churches. Sharathon organization and creative
execution are vital in today’s economic climate. I also feel
that our staff needs to grow in their respective duties and
responsibilities so I see myself as an encourager and exhorter.
4. What ways or methods do you
think work best to keep your staff motivated?
Competitive wages, good working
environment, sharing in the vision of the ministry.
5. What kind of promotions work
best for Christian radio?
Listener focused and well rewarded
promotions. Networking with area ministries has been very
6. How do you think Christian
Record labels can better serve Christian radio?
That would be a question for our
program director, Matt Deane.
7. In your opinion what are the
biggest obstacles facing Christian radio today?
The competitive field has grown. We
need to give people a reason or reasons to listen. Making sure
we are providing them the music and information that is great
and builds them up each time they tune in is very important.
8. What do you believe is the
primary role of the Christian radio air personality?
Make the listener feel as though
they made a great decision to listen to you that day. I like our
announcers to have a strong relationship with Christ so they can
share without sounding like they are preaching “at” the
listener. The music can be quite vague spiritually so it’s up to
our announcers to “message” (facilitate) the music.
9. What (if any) Christian radio
stations do you consider as innovators today?
WAY-FM, KSBJ, Air1.
10. Where do you see Christian
radio in 5 years?
Great question. Will we be here?
Really, I think we will be dealing with the same issues as we
are today; the challenge to be effectively communicate to the
body of Christ and provide entertainment with a purpose.