The Christian Radio Homepage

1. Tell us about your market and how it is unique?

I'm still learning being new to the market. Like many major markets Urban and Hispanic formats are king.

2. What is the most fulfilling aspect to you personally about Christian radio?

Seeing the positive impact we have on lives, families, and our community. I'm still amazed at how God can and does use Christian radio to change lives.

3. How do you personally keep the ministry in the business?

By staying in close relationship with God. We have to take care of business but Jesus is more concerned about our relationship with him than my business or ministry.

4. What is the criteria that determines if a song receives airplay on your station?

If it's a great song targeted to our audience we play it. Jesus Take The Wheel is a great example. Song was never supposed to be released to Christian Radio but when I heard it on iTunes I bought it and it was on the air the next day. Great songs will always get played.

5. What kind of promotions work best for your station?

Promotions that serve are always the best. If we work at "serving" without self promotion we always get better press for it. The Concert for Katrina we did is a great example of that.

6. How do you think Christian Record labels can better serve Christian radio?

Keep sending the great songs... we have enough good ones.

7. In your opinion what are the biggest obstacles facing Christian radio today?

Budget. It's sometimes hard to compete with stations that bill over 50 million. That's not an excuse but a reality we have to face.

8. What do you believe is the primary role of the Christian radio air personality today?

To connect with the target and communicate God's love. That's why we do what we do.

9. What (if any) other Christian radio stations do you consider as innovators today?

I have a lot of respect for Dean O'Neal and WPOZ in Orlando. I also admire the work Kevin Avery and The Fish Atlanta are doing.

10. Where do you see Christian radio in 5 years?

Hopefully returning to the basics... serving God by serving our listeners and our community. If we do that I think we'll continue the growth track our format has been on for the past 5.