1. Tell us about your market and
how it is unique?
Louisville is a market
that apparently loves Christian radio as there are many stations
here. At one point there were eleven stations here, including AC,
Gospel, talk, etc. And we have some CHR’s that bleed into the market
2. What is the most fulfilling aspect to you personally about
Anytime I believe I have
truly served or helped our listeners-or when they have used the
station to help others (Compassion International sponsorship drives,
Tsunami relief, etc).
3. How do you
personally keep the ministry in the business?
Regarding promotions and
music (the areas I deal with), I don’t see a difference in ministry
4. What is the
criteria that determines if a song receives airplay on your station?
We do various research
(online, etc) and also keep an eye on what other stations that we
respect are doing. Other times, of course, we add songs based on our
initial impression (although that is rarer and rarer now-a-days.)
5. What kind of promotions work best for your station?
Most any of them
involving interaction with our listeners. What I mean is, when we
directly get input from listeners (emergency relief efforts, asking
them to help us name a new station promo item). Concerts have been
doing well lately too.
6. How do you think Christian Record labels can better serve
I think they do a
fantastic job-no suggestions here, I would just encourage them to
keep up the good work!
7. In your opinion what are the biggest obstacles facing Christian
People in the industry
who don’t take it seriously. I think there is still an element that
views anything “Christian” as second rate, and therefore give a
second rate effort.
8. What do you believe is the primary role of the Christian radio
air personality today?
To serve and love the
listener. It shouldn’t be any different than our role in “real
9. What (if any) other Christian radio stations do you consider as
WRCM (Charlotte), KSBJ (Houston), KXOJ (Tulsa). Each one of them has
parts of their ministry I would love to see WJIE imitate.
10. Where do you see Christian radio in 5 years?
Bigger-as in more
listeners-than ever. Better? I’m not sure. I hope it is!