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Chris's
Career Capsule
Started
at SOS Radio to earn the money to buy her first car. She's since
bought several cars, and has been at SOS for a very long time.
1.
Personally how do you keep the ministry in the “business”?
We look for ways to
be a connection for our listeners to get involved with those who
need help in our communities and around the world. From
participating in local events to help the homeless to building
houses, medical clinics or sponsoring children in other countries.
2. Overall, how is Christian radio different today, from 5 years
ago?
More Christian stations are practicing great radio
principles all the time, so quality programming isn't the rare
exception it's been in the past. There's a greater challenge than
ever for local stations to find the talented people it takes to make
great radio happen, and for local station owners to hold onto the
opportunity to be an important part of their community, rather than
giving up and selling out.
3. What do you think are the main characteristics of today’s
Christian radio PD?
An educated programming philosophy that includes
skills in understanding the demo, and an honest connection with the
people you work with in a way that excites them to work for the
common goals of the station. Energized by multi-tasking. Oh...and
lots of passion to fuel the long hours required.
4. What criteria do you require for a song to be played on your
station?
It's gotta sound great, and the lyrics have to
provide some kind of value to our target listener's walk with God.
Great songs that reflect an honest aspect of a relationship with
Christ are a natural way to share Truth with those who haven't yet
met Him.
5. What kind of promotions work best for Christian radio?
Promotions that create excitement around something
that's relatable to the lifestyle of the demo. As believers, we've
been given much, and promotions that have something to do with
giving back continue to resonate with our listeners.
6. How do you think Christian Record labels can better serve
Christian radio?
No complaints here!
7. In your opinion what are the biggest obstacles facing Christian
radio today?
The need for more people with passionate enthusiasm
to do great radio that has significance for God's Kingdom. That, and
what may happen with re-regulation of the industry in the next 4
(8?!?) years...
8. What do you believe is the primary role of the Christian radio
air personality?
Since every station isn't trying to achieve the same
goals, my answer would be to really know what things are important
to the station you're at, or better yet, are thinking of working
with, and being honest with yourself about your interest and ability
to fit that stationality. The "wrong fit" just causes frustration to
the listener, the air personality and the PD. Of course, there are
the obvious answers common to most any station, such as the ability
to be a friend and truly care about the listener.
9. What (if any) Christian radio stations do you consider as
innovators today?
I'm always impressed with what KTSY in Boise, ID is
able to do with such a small staff. Of course, KSBJ is at the front
of the pack, and WPOZ in Orlando is doing a great job... I know
there are lots of stations scattered across the country who are
doing great things I just haven't heard about.
10. Where do you see Christian radio in 5 years?
News from the legal side sounds like radio may be in
for a huge increase in regulatory demands that will require
significant investment in personnel. Christian radio stations that
already face regular challenges meeting the financial demands of
operation now may find the stretch too much. Then there's the whole
area of our freedom to present biblical Christianity in a political
climate that could be less tolerant than ever toward The Message we
exist to share...
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