Brent & Julia's
I got my start in radio when Doug Hannah had the guts
to hire me as a part timer for the old 104.7 WCFL in 1993. In 1996
I worked my way up from evening host and production to morning host
and program director at 88.5 KLJC in Kansas City. From there I
joined Northwestern Media at Life 101.9 KNWS in Waterloo as morning
host and program director in 1999. Now I simply QB the morning show
and produce station imaging.
Julia Taylor Morning Host / Traffic & Web Manager... I got my start
in radio…well…actually I don’t know how I got my start in radio. I
won an American Idol style contest to join the morning show at 89.1
KWOF in 2007. From there I worked for 98.1 KHAK before some
freakish accident where I landed at Life 101.9, KNWS in December of
has the economic situation affected your station? Any changes?
We were hit with
both the national economic situation and two major local disasters.
And EF5 tornado that devastated one community and touched several
others followed by historic flooding displacing over 40,000. As you
might imagine this has caused us to address and minister communities
who were devastated by these two historic natural disasters.
Financially we were
not able to reach our 1.1 million Sharathon goal in September. In
spite of it all God has been very good. We’ve raised approx.
$900,000 of our Sharathon budget and hope to finish it by the end of
the fiscal year. The tight economic times are also healthy in some
respects too. They cause us as a ministry to evaluate the money we
spend to insure we are operating lean and maximizing our listeners
has your morning show evolved or changed over the last few years?
New Morning Show
The biggest change
for us is a new morning show. It’s been both challenging and
rewarding working as a new team.
We no longer have a bench mark morning contest. In
its place are intentional promotions designed to reach our target.
While we do still have news benchmarks, we no longer
have satellite news feeds. We simply take time on the show to talk
about the big items that are affecting our target listeners day.
It’s news…but on the air it’s more of a conversation on what’s going
on that day.
Local Local Local
As a morning show it’s easy to try to cover the world
when often times your target is most concerned with what’s going on
down the street.
morning show topics seem to be hot right now?
After the music (of course) our show is driven by us
as personalities and the interaction we have with our friends in the
area (listeners). Some of the hottest topics in the last month are
simply about life…..like: When to put up the Christmas Tree, What’s
your favorite Christmas memory from when you were a kid, and how to
simplify the age old question of what’s for dinner.
4. What is the advantage of being live and local such
as your show is?
The advantage is we can minister to our listeners
personally. We can empathize and share when homes are flooded
because I was out trying to help my neighbor save his basement.
We’re not just some fun show somewhere….we’re living, breathing, and
sharing the same hopes and fears as our listeners because we live
5. What kind of promotions work best for Christian
Promotions that give the listener the opportunity to
bless someone else…like nominating a friend they feel deserves
concert ticket. Call them up and allow them to bless / surprise
their friend on the air and share why they did it.
Promotions that allow listeners to share their
story….like “How are You Putting God First in 2009”. It allows the
listener (and host) to be real with shortfalls while also addressing
an idea to make it better this year.
6. Do you use any show prep services… tell why or why
No…unless you count Woman’s Day as a prep service!
Simply put – Life is Prep. When we’re at home we take mental notes
on what we and our families are up to…chances are our target is up
to some of the same things…or struggling with the same things. When
we go out we take note of what our target listener is talking about
and react to it. Bottom line, we must to be tuned in to what’s
going on in life so we can empathize and encourage our target with
the things that are going on in their life.
7. What are the biggest obstacles facing Christian
morning radio today?
Be real. Listeners are starving for friends who
struggle, laugh, and love just like they do.
8. Do you think there will be more or less morning
syndication in the future of Christian radio?
Syndication has it’s place and there are some
excellent syndicated shows available. However, the most effective
shows will always be local.
9. What (if any) Christian radio morning shows do you
consider as innovators today?
I’ve always been a big fan of Jon Rivers…his
longevity speaks for itself. I also appreciate Dave and Pam at KTIS,
10. Where do you see Christian morning radio in 5
With technology and the internet the sky is the
limit. But one that will never change is the fact that people are
looking for places where they can live, laugh, and love with good
friends who understand and share what they are going through.