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Amy's Career
Capsule
Following advice to “take whatever
media job I could to get my foot in the door,” I began my radio
career as a receptionist for a radio station group in Seattle after
college graduation. Six months later I was the Director of the
loyalty marketing program for leading country and classic rock
stations. From the minute I began in radio, I was hooked!
Next, I joined KCMS as the Marketing Coordinator and had my first
taste of blending my love for radio with my faith. In an
effort to broaden my experience I learned the art of product
marketing while working as the Field Marketing Manager in Seattle
for Nantucket Nectars. From there I polished my public
relations skills as an Account Manager for a Seattle PR firm.
I even honed my budgeting skills working for an accountant. My
eclectic background prepared me perfectly for my role here at CRISTA
Broadcasting as the Promotions Director for SPIRIT 105.3 FM and AM
630 KCIS.
1.
How
has KCMS evolved over the last few years?
Raising our game in every aspect of our operation.
We no longer see ourselves as a tiny station in Seattle, but rather
a powerful station that is capable of competing with and beating the
best stations in the market. As a faith based organization we
have a greater responsibility to represent Christ in all we do. We
demonstrate our commitment to excellence by loving God by serving
people, transforming relationships with our listeners and clients
and building leaders internally. As a result, we have
developed a solid reputation for ourselves in the Seattle radio
industry.
2. Has KCMS made any changes due to economic situation, been
affected in any way?
Thanks to our parent organization, CRISTA Ministries,
we haven't felt the same degree of expense cuts that hit so many
radio stations. When your station is not in debt up to the
eyeballs, it gives you a lot of operational latitude.
3. What do you think are the main characteristics of a Christian
radio Promotion Director?
A marketing professional who understands how to weave
faith and radio together to create an enriching experience for
listeners and advertisers. Someone committed to being a
co-brand manager with the Program Director. Our listeners
think of us as more than a radio station. It is imperative to
develop a true brand for the station going beyond just playing great
music.
4. What criteria do you require for a promotion to air on your
station?
Is it meaningful and relevant to our listeners? Would
it enrich the listening experience with our radio station? Is it
congruent with our brand? Does it glorify and edify our listeners
and our LORD?
5. What kind of promotions work best for Christian radio?
Promotions that are relevant to women and families
work best for Christian radio. A recipe for a stellar
promotion is one that meets the needs of our listeners in the
following key categories: relationship with God, spouse/significant
other, children, health and time starvation.
6. How do you think Christian Record labels can better serve
Christian radio?
In the Contemporary Christian music genre, song and
artist quality continues to rise. A big congratulation to our
friends who work at record labels. If I can give them my two cents,
please don't let our music get stale.
7. In your opinion what are the biggest obstacles facing Christian
radio today?
Need to up your game. Break out from the format
cocoon. Is your station the best it can be?
8. What do you believe is the primary role of the Christian radio
air personality?
Being authentic as a person and being relevant to
what's going on in people's lives.
9. What (if any) Christian radio stations do you consider as
innovators today?
Our primary focus is staying competitive in the
Seattle market. However, I have been impressed with KTIS in
Minneapolis with their, “I Can Help Twin Cities” campaign and
digital efforts. They are a great example of a station using
digital means to connect listeners with each other. Kudos!
10. Where do you see Christian radio in 5 years?
Our role remains the same whether it's 2009 or 2014.
We continue to serve our listeners and communities by offering hope
and encouragement. Radio will remain a powerful tool to reach
the hearts of our listeners.
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