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Mike Prendergast

Program Director

KLTY

Dallas

     

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Mike's Career Capsule
I interned at KLTY my senior year of college then was hired in Promotions in 1996.  Went to KVIL (mainstream AC) from 1997 – 2005 and included 8 seasons as Technical Director of the Dallas Cowboys Radio Network.  Worked in Promotions, Production then Programming.  Finished as APD.  Moved back to KLTY as APD/MD in 2005, then PD/MD in 2009.

 

 
1. KLTY is one of the most consistent station regarding the airstaff, what do you attribute this to? 

God’s blessings for sure.  I don’t know of any other place where the least tenured full-time air personality has “only” been here 12 years.  Listeners love consistency.  They’ve grown older, in some cases grown up, with our personalities. 

 

2. KLTY has achieved great ratings success in the Dallas market, what are the top 3 things you credit this to? 

Having an amazing air-staff, fantastic imaging/production on the station and keeping it live and local.  So many stations track major dayparts or play syndicated shows in this market, it’s refreshing for listeners to have a live and local choice on the dial.

 

3. Some see more Christian signals in a market as good for the format, what is your view of this in Dallas? 

In reality it’s great to reach more people with CCM music.  I think it also makes the heritage station already in place stay on top of their game. In a perfect world, the two stations would go after different core demos and would reach more people for Christ, not simply divide up the same share of listeners. But in radio reality, it’s competition none the less.  We’re all on the same team, serving the same God, just hopefully different folks.

 

4. What characteristics make a great Christian radio PD? 

Understanding your audience’s, airstaff’s and management’s needs and knowing how to meet all of them concurrently.

 

5. Tell us about what is all involved in putting on "Celebrate Freedom? 

An army of interns, months of preparation, a fleet of golf carts, a ton of bug spray, water & sunblock and an arsenal of great artists.  This is our 23rd year for Celebrate Freedom and every year it just keeps getting better.  It’s all hands on deck, everyone at the office plays a part in making it successful.  But the listeners are what make it memorable.  www.celebratefreedom.com

 

6. What KLTY promotion is your most memorable? 

We just did a simple one with Six Flags Over Texas to promote their newest ride, the Texas SkyScreamer, the world’s tallest swing ride at 400 feet tall.  We’ve sent air talent out there before to ride their newest rides and recorded it on video to use on our website and social media outlets.  They’re always fun to watch but never anything that huge.  This past one, we sent our new Family Friendly Morning Show Producer “Cowboy Chris” out there.  He did a great job hamming it up on video and it went viral (more than 300,000 views in less than a week).  He even got interviewed on CNN Headline News talking about it. http://ctv4.criticalmention.com/playerpage/player?shareid=126941&partnerToken=8a368b493e62d55b013efbad4d7b4e4d&clientId=0

Sometimes you get a far greater promotion than you ever intended.

 

7. In your opinion what are the biggest obstacles facing Christian radio today?

I still run in to the public mindset that Christian music isn’t for non-believers.  That it’s boring church music.  Breaking through that misperception allows us to reach more non-believers with our music and hopefully reach more people for Christ.  I mean if you’re only preaching to those already in the building and not to those on the outside that really need it, how are you growing God’s kingdom?

 

8. How do you think Christian Record labels can better serve Christian radio? 

They can offer a storm chasing label event to the middle of Oklahoma in May 2014.  I can host.  Just a suggestion.

 

9. What is your fascination in storm chasing!? 

I’ve been in love with weather in general since I was in Hurricane Alicia in Houston as a kid.  I went to school originally to be a meteorologist, but God had another plan for me in radio.  The advances in mobile technology the last few years have made it real easy to have the tools needed to storm chase.  Radar on my laptop, mobile internet, etc.  I don’t do it just for the thrill of it, although it is an adrenaline rush.  I am a Certified Storm Spotter and do report what I see to the National Weather Service.  I was in Granbury, TX on May 15th and issued the first rotating wall cloud report to the NWS that prompted the first Tornado Warning.  That ended up dropping an EF-4 about 10 minutes later and tragically six people lost their lives.  I hope to be able to provide a valuable service to the public when I’m out.

 

10. What (if any) Christian radio stations do you consider as innovators today? 

WPOZ Orlando.  Deano and staff there truly are setting the bar for the rest of us.  The fact that they’ve been #1 overall in a market of that size is amazing.  I can only hope we can hit #1 at some point.  And if they had the same percentage cume in a market the size of Dallas, you’d be talking about 1.3 million + cume.  Amazing.  KSBJ is another great station with a tremendous passion for the citizens of Houston unmatched by other stations. 

 

11. Where do you see Christian radio in 5 years? 

Continuing to evolve and reaching larger and larger audiences across the U.S.  And perhaps a little grayer.

 

 

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