interned at KLTY my senior year of college then was hired in
Promotions in 1996. Went to KVIL (mainstream AC) from 1997 –
2005 and included 8 seasons as Technical Director of the Dallas
Cowboys Radio Network. Worked in Promotions, Production then
Programming. Finished as APD. Moved back to KLTY as APD/MD in
2005, then PD/MD in 2009.
KLTY is one of the most consistent station regarding the
airstaff, what do you attribute this to?
God’s blessings for sure. I don’t know of any other place where
the least tenured full-time air personality has “only” been here
12 years. Listeners love consistency. They’ve grown older, in
some cases grown up, with our personalities.
2. KLTY has achieved great ratings success in the Dallas market,
what are the top 3 things you credit this to?
Having an amazing air-staff, fantastic imaging/production on the
station and keeping it live and local. So many stations track
major dayparts or play syndicated shows in this market, it’s
refreshing for listeners to have a live and local choice on the
3. Some see more Christian signals in a market as good for the
format, what is your view of this in Dallas?
In reality it’s great to reach more people with CCM music. I
think it also makes the heritage station already in place stay
on top of their game. In a perfect world, the two stations would
go after different core demos and would reach more people for
Christ, not simply divide up the same share of listeners. But in
radio reality, it’s competition none the less. We’re all on the
same team, serving the same God, just hopefully different folks.
4. What characteristics make a great Christian radio PD?
Understanding your audience’s, airstaff’s and management’s needs
and knowing how to meet all of them concurrently.
5. Tell us about what is all involved in putting on "Celebrate
An army of interns, months of preparation, a fleet of golf
carts, a ton of bug spray, water & sunblock and an arsenal of
great artists. This is our 23rd year for Celebrate
Freedom and every year it just keeps getting better. It’s all
hands on deck, everyone at the office plays a part in making it
successful. But the listeners are what make it memorable.
6. What KLTY promotion is your most memorable?
We just did a simple one with Six Flags Over Texas to promote
their newest ride, the Texas SkyScreamer, the world’s tallest
swing ride at 400 feet tall. We’ve sent air talent out there
before to ride their newest rides and recorded it on video to
use on our website and social media outlets. They’re always fun
to watch but never anything that huge. This past one, we sent
our new Family Friendly Morning Show Producer “Cowboy Chris” out
there. He did a great job hamming it up on video and it went
viral (more than 300,000 views in less than a week). He even
got interviewed on CNN Headline News talking about it.
Sometimes you get a far greater promotion than you ever
7. In your opinion what are the biggest obstacles facing
Christian radio today?
I still run in to the public mindset that Christian music isn’t
for non-believers. That it’s boring church music. Breaking
through that misperception allows us to reach more non-believers
with our music and hopefully reach more people for Christ. I
mean if you’re only preaching to those already in the building
and not to those on the outside that really need it, how are you
growing God’s kingdom?
8. How do you think Christian Record labels can better serve
They can offer a storm chasing label event to the middle of
Oklahoma in May 2014. I can host. Just a suggestion.
9. What is your fascination in storm chasing!?
I’ve been in love with weather in general since I was in
Hurricane Alicia in Houston as a kid. I went to school
originally to be a meteorologist, but God had another plan for
me in radio. The advances in mobile technology the last few
years have made it real easy to have the tools needed to storm
chase. Radar on my laptop, mobile internet, etc. I don’t do it
just for the thrill of it, although it is an adrenaline rush. I
am a Certified Storm Spotter and do report what I see to the
National Weather Service. I was in Granbury, TX on May 15th
and issued the first rotating wall cloud report to the NWS that
prompted the first Tornado Warning. That ended up dropping an
EF-4 about 10 minutes later and tragically six people lost their
lives. I hope to be able to provide a valuable service to the
public when I’m out.
10. What (if any) Christian radio stations do you consider as
WPOZ Orlando. Deano and staff there truly are setting the bar
for the rest of us. The fact that they’ve been #1 overall in a
market of that size is amazing. I can only hope we can hit #1
at some point. And if they had the same percentage cume in a
market the size of Dallas, you’d be talking about 1.3 million +
cume. Amazing. KSBJ is another great station with a tremendous
passion for the citizens of Houston unmatched by other
11. Where do you see Christian radio in 5 years?
Continuing to evolve and reaching larger and larger audiences
across the U.S. And perhaps a little grayer.