Radio became an attraction growing up in the late 60’s,
listening to Detroit Radio legends/Radio Hall of Famer’s, Ernie
Harwell, J.P. McCarthy and Dick Purtan. As a kid I began doing
“fake” play-by-play of games by turning down the sound of TV
Broadcasts and using a cassette recorder. (Sometimes even
recording local high school events.) In 1977 I got my first
radio “job” as a cub reporter for local High School sports at
Carroll Broadcasting in Tawas City, Michigan. (Interestingly
enough, my wife Heidi now works for that company as a Sales
When I became a Christ follower, I listened each day to Family
Life Radio in Midland and God used that to lead me into
Christian Broadcasting. After graduation from Grand Rapids
School of the Bible in Music, (now Cornerstone University) I
spent a few years in mainstream radio and television in Northern
Michigan before taking a Station Manager position at WNFA in
Port Huron, Michigan. (Where I did my first ever “Sharathon.”)
From there it was on to be Program Director and Morning Drive
Host of “Sports Talk” radio in Saginaw and Flint, Michigan, and
later a fill-in host and reporter on “Sportswrap” on WJR in
Detroit, In the fall of 2000 I rededicated my life to Christ,
joined ShareMedia as General Manager and Sharathon Host, before
going into the Pastorate in 2007. (Still hosting and coaching
several Sharathon events each year.) In May of this year God
called me back to serve at ShareMedia.
Tell us about ShareMedia and your role there?
ShareMedia was started by the late, great Mel Johnson in the
1970’s, and has been under the direction of President Todd
Isberner since 1975. Since that time ShareMedia has been used
around the country and around the world to help Christian Radio
Stations and Ministries raise millions of dollars to do God’s
My duties are varied, including consulting, hosting and coaching
responsibilities for ShareMedia Broadcast Fundraisers,
leadership to help strengthen the talents and skill of our
current staff, recruiting and mentoring of new fundraising team
members, and help in analysis of potential new ministry
2. Describe your preparation for a typical station Sharathon?
That will vary depending on the client needs and expectation,
but typically we have several calls with the Station Manager and
team to go over a comprehensive checklist of items that range
from pre-event direct mail to event production, and everything
in between. From there, a pre-event call with the station staff
and ShareMedia hosts to go over the event particulars, and then
a post event debrief to go over the strengths and weaknesses of
the event and if needed, a plan for a year round fundraising.
3. What are some of the unique situations you've encountered at
We have been at events where our hosts have been bitten in the
leg by the station dog, a horse has stuck his head in the studio
while on-air, the station transmitter has gone down and no-one
knew it for hours, and a station where the average weekly cume
was 200 people and donors brought their gifts in by snowmobile.
There was even a place where you couldn’t get the station at the
end of the driveway.
4. How do you keep Sharathons from becoming routine?
God used a Christian Station (The Promise FM in Gaylord,
Michigan) to bring me back to Christ, so I remember the days
when I was far from Him and the joy of finding God again. Now I
have the privilege to help stations, help people like me. I am
passionate about it and the stories of lives like mine that have
or will be changed…even saved. That keeps me excited about every
5. What do you look for in Sharathon talent?
People that have a passion to be a Stewardship Coach, where they
don’t have to be the star of the show. Instead, they are
content with being used as a small tool that God can use to
provide the needs of His ministry in a bigger overall plan.
Also, someone that can be a strong individual with strong ideas,
but will still be open to raising money the “ShareMedia Way.”
6. What is the main thing a station can do "wrong" when
executing a Sharathon?
There are many things that can derail an event, but the easiest
way is to make the event all about “you.” While the station
certainly needs financial support to keep doing ministry, that
doesn’t excite people. Your electric bill isn’t going to get me
to the phone- but knowing my gift could change a life for
eternity, that would get me to call. Stop using words like
“we”, “our”, “us”, and replace with “you” and “yours.” Your
donor needs to be in the spotlight and to be included as a
7. Generally speaking to the industry what are the biggest
obstacles facing Christian radio today?
From a fundraising standpoint, gone are the days when a station
could raise a majority of their budget in 3 or 4 days. Most
stations need a year-long fundraising plan that will meet donors
in a variety of different ways, including an on-air event.
8. There are still some big markets without a CCM station, why
do you think that is?
think the better question is why are there some towns (like
mine) with 3 stoplights, that can get 6 different Christian
stations-many doing the same format.
9. What (if any) Christian radio stations do you consider as
have several on my list, including stations outside the shores
of the US…but it would be ungentlemanly of me to elaborate.
10. Where do you see John Brock in 5 years?
Likely in a city somewhere with my tail on fire, passionately
helping a station fund the work that God has called them to do.
(and probably getting choked up over a changed life story or
when the station reaches the financial need!)