Beth began her
career in radio working in the research department at WLOL in
Minneapolis. Air shifts soon followed in the Twin Cities on the
Jersey Shore and Rockford, Illinois. After some time spent with
The Second City in Chicago she found herself doing on camera
traffic reports on Fox 5’s Good Day New York. With a move to the
west coast came stops KRON-TV and Midday’s on San Jose’s Hot
97.7 and nights at KFRC which segued her into nights at Young
Country 93.3 in San Francisco (thank you Rick Torcaso). She ran
out of sunscreen and landed back on the east coast with a brief
stint at Rhythmic CHR KTU then late nights on New York’s Jammin
105. Already a listener and supporter of WAWZ Beth wound up on
the debut air staff of STAR 99.1 in 2003. Currently Beth
hosts afternoons at WFSH/Atlanta.
What's new and exciting?
Mind if I take the mom route with this? I must boast that my
daughter, Haylee, recently won a Kennedy Center Award for
artistic excellence, and her photographs will be displayed in
the Smithsonian. My response when she told me this was “Really?!
You? With those pictures you took underwater last summer at the
pool?” What’s exciting about me ? I don’t know, but I’ve never
won a Kennedy Center Award.
You've been doing this quite awhile, do you ever even think
about doing something else? (why or why not)
I am constantly thinking about my style as a personality, and
how to grow myself on air, and in the business. Being on the air
everyday is a gift. Coaching talent is another gift, and an
awesome extension. I’ve been coaching some fantastic
personalities and artists that consistently grow their skills
with love and passion. It’s really wonderful to see, and hear.
You've been in smaller markets and worked you way up, once
you're behind the mic what's the difference?
From my perspective, once you open the mic, no matter where you
are, compelling radio is compelling radio. Even more so with the
God does not care about the market size, but rather the soul of
that one listener whose heart is being touched.
Regarding your air shift, what is the 1 main thing you do every
day to prepare?
Repeat after me: prayer and caffeine, prayer and caffeine,
prayer and caffeine!
you were 16 again, would you still pursue a career in radio
Absolutely, and I would have added more involvement with music
and production. I always been very performance and promotion
6. Is syndication a threat or a blessing?
on who’s being syndicated. There is always a way to take the
time to make a syndicated show have local splash.
7. What 1 thing do you regret NOT doing earlier in your on air
I wish I
would have documented that time better. I would have saved more
of the memories, labeled the pictures and cassettes with a
little more care. Everything from the bumper stickers, to the
carts and tape I used to pull, before everything was put on
computer. I have been blessed with some amazing influence and
experience prior to the digital age.
8. There are still some big markets without a CCM station, why
do you think that is, will this change?
is contingent on sticks, revenue, marketplace and opportunity.
Where this continues to grow, so will more CCM formats.
9. What (if any) Christian radio stations do you consider as
innovative in one area might sound differently in another. Most
CCM stations are swinging for the fence daily, seeking His face,
and stuck in a mix of secular stations that also state they are
‘safe for the whole family.’ I think being a 'healthy' station
trumps innovation. Wise is the company that invests in
consistent leadership training, and grows talent.
10. Where do you see Christian Radio in 5 years?