Sally Barton is a radio
station manager experienced in national media as a syndicated
radio program producer, radio host and public spokesperson.
After 12 years of serving exclusively as wife and mother, God
provided an opportunity to serve Him at Family Life Radio. A
part-time position eventually became a full-time role as
Executive Producer of nationally syndicated “Parent Talk Radio”
with Dr. Randy Carlson and Dr. Kevin Leman now known as
Envoy Group, a Christian marketing and advertising agency,
invited Sally to join their efforts to launch the Presidential
Prayer Team. At God’s perfect timing the team came together
just days before 9/11 providing an opportunity for the nation to
unite in prayer through an interactive website. The
Presidential Prayer Team website gained international attention
when it was recognized as the most visited website in the
Sally serves as the Station Manager for Radio Shine 90.9FM in
Prescott, Arizona. As an event speaker, Sally delivers
compelling messages focused on building successful personal and
professional relationships. Sally’s great joy is found in her
roles as wife, mom and grandma. Her life focus is communicating
a message of hope, joy and peace provided by the saving grace of
Jesus, she shares, “I believe life is a great adventure and
knowing that there is a purpose for the days of our life is a
great comfort from which we can all draw strength.”
1. How has KGCB evolved over the last few years?
Grown from tiny roots to the most powerful Christian radio
station in Arizona, Radio Shine sends a message of hope across
our state. Radio Shine signed on air as KGCB December 8, 1994,
with one staff member and programming that included a live
Morning Show, four half-hour teaching programs and inspirational
music. KGCB was operating out of a small 55-year-old rented
house when the Board of Directors, in 2000, laid the foundation
for the future direction of KGCB. Music programming was changed
to an Adult Contemporary mix and the first translator at 90.7 FM
provided a greatly-enhanced signal to Flagstaff.
10 years on air were celebrated with payment of the last debt
incurred at the station start-up, and a Ground-Breaking Ceremony
for construction of a 5,000 square-foot hilltop building, the
land for which was purchased and debt-free. A second translator
at 101.9 FM in Wickenburg provided signal clarity for that
community. Subscription music services were discontinued and
KGCB produced 100 percent of its music programming by August,
2005, when the station moved to a new 5,000 square foot hilltop
KGCB’s signal from a 100,000-watt transmitter on Mingus Mountain
reaches from Flagstaff on the north fringe into Phoenix on the
fringe to the south.
2. Have the KGCB fundraisers been affected by the economy? How?
The downturn in the economy is inescapable; however, I believe a
community of believers will support what they value. The Radio
Shine team is challenged to remain relevant, connected and
Innovative ideas help too. I bring my experience as a live,
interactive, talk radio producer to our Gift Drives by involving
articulate, fun, devoted listeners. They join us on-air in our
“”Phone Zone,” facilitating the delivery of the message of our
ministry by reading pledges and providing their stories,
describing how Radio Shine is making a difference in their
lives. This is a new idea for our station and has proved to be a
great benefit. These listener/announcers intrinsically feel a
sense of belonging and they tell their friends they can be heard
on Radio Shine who then tune in and tell a friend.
3. Recently you hired a new PD, Dan Young. Tell us about that.
Dan Young joins the Radio Shine family at a significant time in
our history. After 11 years of dedicated, effective service,
current Program Director Mike Medlin leaves us to become a
missionary for Emerge Missions, serving in the Philippines.
Before I began the search for our new Program Director I went to
the Lord in prayer and asked that His will be done but…I had my
own wish list!
I asked God for a person who loved Him with all their heart,
soul and mind. I felt our greatest need was for a
strategically-driven programmer who had a passion and focus on
serving our community by presenting the Gospel with excellence
relating personally with our listeners.
We have an amazing team here at Radio Shine, demonstrating a
love for the Lord and each other every day. Joy and laughter
flow through the halls of the station. It’s a grace-filled
environment that allows us to be creative and to grow in the
Lord. It was important that our new PD fit our family
environment. Bringing Dan, his wife Debra and their son, Joshua,
out for a visit confirmed they would be an ideal addition to our
My media career began with Family Life Radio and Dr. Randy
Carlson’s program “Parent Talk” now known as “Intentional
Living.” I hoped to find a person who, like me, had experience
with a national network of stations bringing a big vision to a
local community. Dan comes to us from Northwestern College
stations KNWI/KNWM, a perfect fit with my previous experience
and desire to usher in the next generation for Radio Shine.
4. What was the response to the PD opening at KGCB?
We received qualified applications from Maine to California and
everywhere in between, including Iowa! There are many wonderful
Programmers who are seeking an opportunity to utilize their
talents and abilities to serve the Lord through radio.
5. What kind of promotions work best for KGCB?
Interactive promotions work best for Radio Shine. Our desire is
to follow Jesus’ example of service by creating promotions
leading our listeners to be actively involved in giving back –
inspiring and empowering listeners to make a difference in our
community. Our community promotions are facilitated by our
growing group of volunteers, our “Friends of Radio Shine.”
6. Regarding Christian Record labels, is there anything you
would like them to know about KGCB that they might not know now?
Our 100,000-watt transmitter provides signal coverage to the
majority of Arizona’s population, we are excited to introduce
artists to Arizona. We would love to host more artist concerts
and luncheons – come on out to see us.
7. In your opinion what are the biggest obstacles facing
Christian radio today?
Creating a sense of community and belonging—our attention is so
divided there is a general lack of focus on any one delivery
source for encouragement, information and fellowship. Scripture
outlines in 1 Corinthians 12, “We are a body made up of many
parts, but all its many parts form one body.” Our biggest
challenge is to actively engage the members of our community
they must believe they are vital to the continuation of Radio
8. What do you believe is the primary role of the Christian
Radio Station Manager?
Track shoes, endurance to run the race with grace and a ready
smile! My professional media career was built on a foundation of
networking and connecting. I see relationship building with the
people and ministries in the community as primary to my role as
Station Manager. Developing, encouraging and casting a
clear vision for Radio Shine’s dedicated staff is essential for
forward movement. It is a fine balance between the celebration
of arriving and pressing on toward the next goal.
God provided an amazing opportunity for me to be involved in the
launch of the Presidential Prayer Team. Much of the success of
that launch was due to sharing a vision and inviting people into
that vision. When I am offered the opportunity to speak to
various groups and emcee events, I am actively sharing the
vision of Radio Shine. I am excited about serving through radio
to a local community, and energized to realize our listeners
feel they belong to the Radio Shine family.
9. What (if any) Christian radio stations do you consider as
This from Radio Shine Program Director, Dan Young, “I think that
Christian radio is incredibly fertile ground for innovation. The
promotions team at KSBJ are coming up with some really
impressive ways to make a difference in Houston, and the folks
at KXOJ have a great balance of being fearless and strategic in
how they embrace new technology. Having previously worked for
Northwestern Media, I know I’m a bit biased, but I do think that
KTIS and all of Northwestern’s stations have incredibly talented
and creative people that are breaking new ground for Christian
10. Where do you see Sally Barton in 5 years?
Five years from now I pray I will be living life with zeal being
used of the Lord, as I am today, communicating a message of
hope, joy and peace provided by the saving grace of Jesus.
God has provided life experiences that are on one hand typical;
wife, mother and homemaker and yet unique and varied in
Christian media. Knowing that there is a purpose for the
experiences of my life, I believe God will continue to provide
an outlet for my passion that involves delivering a message of
His peace that passes understanding.