Tell us about your role at Word records.... (a little history,
the University of North Alabama in beautiful Muscle Shoals, AL
which is home to the legendary FAME studios, and Muscle Shoals
Studio which recorded such historic acts as The Rolling Stones,
Bob Segar, Lynyrd Skynyrd, Bob Dylan and the Black Keys. A
fellow UNA Alumni, Kat Davis, helped me get my foot in the door
at EMI CMG for an internship in the National Promotion
department in January 2006. I was blown away by the team there
consisting of Grant Hubbard, Brian Dishon, Andrea Kleid and
Brian Thiele and their amazing love and passion they put into
their work. I learned more in the six months working alongside
them than in my two years at college! Near the end of my
internship I heard about an opening at WORD in their National
Promotion department and applied. God opened the door for that
opportunity as less than 6 hours after completing my internship,
WORD called to offer me the position of Coordinator, National
Promotion. I served as Coordinator, National Promotion for two
years, and when Andrea Kleid joined the WORD team I was moved
into the role of Manager, National Promotion. Since then Iíve
been elevated to Sr. Director, National Promotion and count
myself blessed to work alongside some of the best in the
2. Since you have a such a busy schedule, how do you best manage
your responsibilities and priorities?
always do the best job with this, but the main thing for me is
writing things down, making lists and checking them twice.
Through our weekly meetings we do a good job of setting priority
goals and targets for the following week.
3. Complete this sentence: The best way to get a new artist
recognized is to____________?
compelling music that will not only connect to listeners, but
also impact their lives. Songs that tell their story and equip
them to face whatever lies ahead of them during their day. That
is the short answer.
have to believe in the artist and their platform more than
anything. believe in their mission Secondly, I believe the
artist needs to have the passion to make music because they feel
called to the ministry of music. Any veteran programmer has seen
a multitude of new artists come and go. However, if you know
that God has called you to this work then it can be worth it.
Also, nothing replaces good old-fashioned face time.
4. Generally speaking how do you see the state of Christian
It seems to
me that on both the radio and records sides of the industry, the
ever-shrinking staff dilemma has finally leveled off. Now that
we know what we are working with I truly see that fire and
passion back in radio programmers to make great radio for their
5. Regarding record sales how has it changed ....please explain?
The sale of
recorded music as discs/albums etc. has definitely taken a hit
in the last few years. However, music today can get directly to
listeners in more ways than ever. Any song you can think of
lives on YouTube. We are seeing revenue from YouTube, and
streaming sites like Spotify really help supplement the loss in
CD sales in most cases. Just this week while talking with a
programmer we both marveled at the fact that one of our artists
had their song streamed on Spotify more than 20,000 in a week.
That compared to the #1 song at AC radio being spun only 1800
times, shows you that people will find their favorite song on
demand if they want to. Weíre trying to be all the places
6. What promotions with radio have you been involved with
personally that are most memorable?
year at Word we partnered with KLOVE and Mark Schultz to write a
listenerís story into an original song for Valentineís Day. It
was their first time doing the promotion and it was a HUGE
success. Mark literally wrote the song in a few hours on a
Thursday and we were at work late that night delivering the file
to be aired live on Friday morning. It was a really neat
7. Do you feel the record/radio relationship is still as
important as it has been in the past...........explain how its
For Christian music fans radio is still the #1 place for their
new music discovery. We are continuously working together to
introduce our artists to new audiences and bridge the gap from
audience to artist with unique experiences. As radio continues
to evolve I believe you will begin to see the lines between
terrestrial radio and online/mobile listening continue to blur.
This means huge opportunity for stations who have listeners who
trust their brand to take their favorite station with them
anywhere they go.
What (if any) Christian radio stations do you consider as
To me, the
most innovative stations in our format today are the ones who
put their listeners first, and make them the stars over
themselves. I wonít use names but most times those stations are
also the most successful in their markets. Christian radio at
its best is about connecting people together. Any station who
uses valuable on air and promotional time to give their
listeners a chance to help one another, or just be a part of the
story in general are the ones who are changing lives for the
What are your plans for the Christmas break?
I plan to
unplug from my smart phone (hopefully I donít lose my smarts)
and be present with my friends and loved ones. I am hoping to
have cool enough weather to build a fire, watch Christmas Story
and read a couple of books.