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Jim Smith

ShareMedia Services

Eden Prairie, MN

     

To contact Jim click here

 

 

 

 

 

 

Jim's Career Capsule
Years ago someone coined the phrase, “Jack of all trades, master of none.” While this isn’t entirely true for me, since 1977 I have held a number of positions in several different industries. The last 30 years or so have been in sales, management and advertising. Working with Christian radio stations and ministries over the last 5 years has afforded me the opportunity  to apply many life and learning experiences to a number of operational and fundraising situations.


1. Tell us about how you became involved with ShareMedia?

I met ShareMedia’s President and co-founder, Todd Isberner in 1981 through a personal connection. He and I developed a friendship over the years and when an opportunity presented itself and God’s timing allowed, I came on staff in 2007.

 

2. Describe your typical day on the job?

Funny. There is no typical day on the job and all of them are FULL. We coordinate and help produce over 100 on-air fundraisers every year and most of them are condensed into a very short season. We’re also consulting stations and ministries and constantly mindful that “timing” is vital to make sure our services for stations and ministries meet the ever-expanding need for funding.

 

3. How is ShareMedia benefitting Christian radio stations?

Our client stations would probably say that the talent and experience our fundraising hosts bring is the reason why they have remained with us for literally decades, but there are also elements of fundraising off-air that we have expanded and enhanced that can help them. We also regard ourselves as part of a station’s extended staff, with the expertise to advise them in a number of areas.

 

4. Describe ShareMedia's involvement in a typical sharathon?

Our involvement with station sharathons is continuous (year-round) but the intense work begins about 4 months ahead of a staton’s Sharathon dates. We assign a consultant to each station who walks the station staff through a series of things that help them be prepared. With at least 50% of a station’s success of their Sharathon or other on-air fundraiser wrapped up in their preparation, we’re always making sure that they get the best consulting and most current information and trends in fundraising.

 

5. How does ShareMedia keep up with trends in Christian radio?

We’re fortunate to work with stations from across the country and recently have been engaged with stations internationally. This gives us many opportunities to learn what is affecting these stations in their fundraising efforts and get a better, overall understanding of audience response.

 

6. What ways does ShareMedia assist stations other than sharathons?

Besides service offerings that enhance and improve on-air fundraising, we also consult with stations and networks on a continuous basis to help them with off-air communications. Data management system suggestions, direct mail writing, strategic year-round planning and programming consulting are just a few. Since every station is a bit different from the next, we tailor our services to each to maximize the ROI for the station or network.

 

7. Generally speaking to the industry what are the biggest obstacles facing Christian radio today?

It’s a tremendously over-used buzzword, but I think it’s relevancy. Sometimes I feel like Christian radio is preaching to the choir and there is a whole world that needs to hear the Gospel clearly. If it’s true that Jesus came to restore all things to Himself,  if He came back tomorrow, I wonder what he would think. Are we really reaching the lost? Are we ministering to the poor and meeting the needs of those in prison, the homeless, the widows and the fatherless? I wonder…

 

8. There are still some big markets without a CCM station, why do you think that is?

Smarter people may know the answer to that one. Ironic though, that folks that might need it the most don’t have the option.

 

9. What (if any) Christian radio stations do you consider as innovators today?

Rather than answer specifically, I am most impressed with stations that are staying true to their mission and vision AND are able to succeed financially in what has been a very slippery economy. I think God’s provision for these folks is a response to something that they are doing right not necessarily innovative.

 

10. Where do you see Jim Smith in 5 years?

 Well, I’ll be over 60 which is somewhat scary, but I have a young family and lots of things that I would like to see and do. I fantasize about writing a book from time to time. And If the Lord wills, I will have a clean bill of health and enough energy to keep doing what I am doing and continuing on a mission to feed the hungry, care for widows and orphans and help Christian radio stations do the same.

 

 




 

 

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