started back in the day with a random meeting at a Chuck E
Cheese in Peoria, IL. I met the manager of WCIC in 1984, and my
career in radio began with giant a singing rat (or is it a
mouse?) blaring in the background… After 15 years in Peoria
doing everything from part time weekends, trash duties, MD, PD,
Mornings, etc. I went to Champaign where I managed WBGL for five
years. In 2005 I left Champaign for the great state of Texas to
be the PD at KSBJ and in 2009 came to EMF.
1. Describe the feeling you
had when you first at arrived at KLOVE as its new PD?
Grateful… Overwhelmed… Ecstatic…
Frightened… Fulfilled… Panicked… See the pattern here? Honestly,
I was then and I’m still extremely grateful to be part of this
team. I wish everyone had the opportunity to be on a team like
2. What aspect of KLOVE
programming did you first evaluate?
Mostly just getting to know the
team, the processes, learning how we do things. We were also in
the midst of a lot of change with air staff so I worked closely
with David Pierce to find the best place for everyone on the
3. What advice would you
give to a programmer who is new to a station?
Go slow. Take the time needed to
learn your new environment first… build trust with the team,
then begin to make the changes you feel are needed.
4. How does KLOVE connect
locally with markets?
1) We have local promotion teams
in our top markets that consist of 1 to 3 people depending on
the market. These guys are great at connecting in the local
communities that we serve and really are the eyes and ears in
the communities that we serve.
2) We also have local avails for
our markets and provide free airtime for other local
3) We have a great local public
affairs team that makes sure we are not only compliant but also
go above and beyond to make sure we’re serving our local
4) We also do a local market
breakaway in the event of emergency like severe weather. We have
the ability to break away from the network with the push of a
button and cover any local needs at any time in any of our
markets. Our newsroom in covered 24/7/365 and our team monitors
all of our markets closely and jumps in when called for.
5) This year we’re really getting
our air staff to more of our local markets for live broadcasts
and to serve alongside local ministries. We’ve done several
already in the first few months of 2012 and have many others
5. Does KLOVE (EMF) want to
buy stations in other countries?
I’m not sure to be honest… My job
is to program the radio station the best it can be if we’re in
one market or 1000. I do know it’s in our heart to be where God
wants us and He seems to be opening doors that we could of never
6. What do you tell someone
who says "radio should be local"?
Radio should be relevant… that’s
first. As a friend of mine always reminded me “the local cable
access show never beat Jay Leno in any market…” Relevant always
wins and quality will attract an audience regardless of where it
7. In your opinion what are
the biggest obstacles facing KLOVE?
Keeping up with the demands and
pace… we’re all busy (I’m writing this at 3:30am) and it’s hard
to remember the most important stuff sometimes. I can’t remember
the last time I took two hours out of my day and just drove
around listening to my station to hear it like our listeners do.
But I plan to today…
8. What do you do to keep
the KLOVE air staff on track and focused?
Thanks for not asking them this
question. I've found that cattle prods and time outs work very
9. Recently we've heard
some new imaging on KLOVE as well as an adjustment to the music,
can you give us some insight into this?
On the imaging we're trying to me
more musical in our approach and less "tazer gun" sonically...
as far as music goes we're always trying to find a way to play
songs our audience loves but also expose them to something new
or outside the box. We're always looking for a song that we
think will work even if it's not a traditional AC artist.
Sometimes it works and sometimes it doesn't. Music has always
gone in waves over the years and when we find a sound that works
everyone sort of follows the current and next thing you know
everything sounds alike. Our hope is that we can help find songs
that may challenge the sameness but still work withink the
audience and brand. Sometimes people dont know what they want
until they hear it. Jonathan Ive from Apple had a good
perspective on this “We don’t do focus groups — that is the job
of the designer. It’s unfair to ask people who don’t have a
sense of the opportunities of tomorrow from the context of today
to design.” I know we cant force listeners to eat their
broccoli if they dont want to but we want to give them a taste
of what's out there. Sometimes they bite... sometimes they dont.
10. What is the one thing
you've accomplished in your Christian radio career that you're
most proud of?
It’s not really something that
I’ve accomplished myself but I’m so thankful to have been part
of such amazing teams over the years. God has blessed me with
opportunities that I don’t deserve and others are more qualified
for but in every case I’ve felt called to be where I served.
That holds true today.
11. Where do you see Chuck
Pryor in 5 years?
Professionally speaking I hope to
be serving at EMF in whatever capacity is best for the team.
Personally? Riding my motorcycle over some beautiful mountain
pass or on some stretch of the loneliest highway in America.