Nielsen Audio announced today that Radio Research Consortium, Inc. (RRC) can now license individual non-commercial stations for Nielsen Continuous Diary Measurement (CDM).
Radio Research Consortium, Inc. is an independent, not-for-profit research firm committed to providing audience data to non-commercial radio stations. RRC contracts with Nielsen to produce local market audience estimates. Non-commercial radio in CDM markets will now have the ability to license monthly data estimates which can be used for underwriting, programming and marketing purposes.
“Having access to Nielsen Continuous Diary Measurement will help us further our mission as we continue our commitment to provide audience data to non-commercial radio stations,” said Joanne Church, President of the Radio Research Consortium. “As non-commercial stations seek underwriters, and plan programming and marketing strategies, we are now able to provide them with the sophisticated insights that put radio on a level playing field with other forms of media.”
Dunham+Company is holding a COVID-19 special webinar tomorrow (4/9) at 11am (AEDT) for Australia Christian Radio. The free webinar will be exploring the effects of Station Fundraising during this period. Click HERE to register.
Jason Parker & Joshua Crowther from Dunham+Company will be to discuss gaining listener support during COVID-19 and strategies for building your database of supporters.
WKNZ/Milford (The Bridge) is hosting an Easter Sonrise Service this Sunday morning at 6:30am. The Bridge will read the account of the resurrection followed by specially selected music as the sun rises.
WCVO/Columbus (104.9 The River) personality Laura Chase checks in with HisAir, ” I’ve made a special produced recording of nearly 40 “Verses of Hope” for radio stations you use for free to bring God’s peace/word into their lives.” Go HERE to download the audio.
Child Evangelism Fellowship is a not-for-profit that has developed free COVID-19 resources for children. Christian Radio announcers can reference the website: https://cefonline.com/covid19. Also, short features (4.5 min and 1 min) describing the resources are available here: https://cefonline.com/psc/psc-radio.
Jeff Cruz 4 years at Provident Label Group
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