Let’s
agree: We all work for more than money. That’s why we’re so
disappointed when things go awry at work. But what do we do when we
as managers have people (especially business development
representatives) who are content before our team reaches our goal?
Here are some mistakes I’ve seen (and made) with team members who
stopped before the goal was accomplished:
Mistake #1: Believe everyone is motivated like you are.
Most managers and leaders were promoted because we put our jobs
above most everything else. That’s why it is now our job to help
get the folks who were not promoted to achieve higher goals.
Obviously, we’re all motivated in different ways.
Mistake #2: Use the same tools that worked with us
and expect those tools to succeed with others. Since we’re
motivated differently than most of the folks who work with us, we
need to find the right tools that fit them.
Mistake #3: Get mad
and
give the lower performers the management cold shoulder. This
doesn’t work well at home and performs worse at work. Sure, there
is awkwardness when you have a team member with a performance
issue, but take a moment and write down what you want to happen (the
objective) and then jot down a path that makes sense with the
staffer.
Mistake #4: Avoid the lag in performance
and hope it self-corrects. Avoidance is the on-ramp to a highway of
fear. If you avoid a constructive conversation about lagging
performance, both you and your team member are likely feeling the
fear. The outcome is usually more fear, confusion and
disappointment over performance.
Mistake #5: Keep your destination a secret.
I like happy surprises. In fact, if my children guess what is
inside the wrapped Christmas present, I return it! As a leader,
though, it is a lot like riding the subway: We need to be crystal
clear about our long-term destination and the next stop or two for
each passenger on our train. It takes a bit of communication with
each team member (especially those with disappointing performance)
to let them know the next stops to stay on track to the destination
you have set. Each of these remedial steps will likely need to be
about activities that are critical to the employee’s success. For
example: Business Development Representatives might need to have a
minimum of 5 asks for dollars each week. The “5 asks” are the
subway’s next stops on the track to our collective goal.
Mistake #6: Believe you won’t make a motivation mistake.
I’ve made every mistake here (and others) with almost every team
member I’ve touched. The solution: ask forgiveness of the team
member and move ahead.
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Paul combine almost 30 years of radio
management and business development experience with an
entrepreneurial spirit. One of the key start-up people of KLTY-FM
(twice), an important member of the growth team at CBN Radio Network
and the founding General Manager of Salem Radio Representatives,
Paul has built a solid reputation in the industry as an innovator
and radio professional. Paul teamed with Phil Bandy to start
Advocace Media LLC, a company dedicated to serve and help grow
listener-supported Christian radio stations where he is President.
Contact Paul at
[email protected]
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