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I don’t know about your Facebook feed,
but mine had a conniption fit after Miley Cyrus’s VMA performance …
Just a few posts:
“Oh, how my mom-heart breaks for Miley Cyrus”
“as a mother, I just wanted to go wrap a towel around her and hug
her!! Cover her up and take her to church!!!”
“I know we've all done things when we were young that we Pray our
kids will never do. She's making those mistakes right now.”
…. And so on ….
Facebook BLEW UP
From OMG’s to Hashtags like #PrayForMiley, People were throwing in
their 2 cents left and right.
(A HUGE number of those people being LISTENERS)
Listeners of ___________ Christian station are avid culture
consumers, as much as they’d like to dispute that, they are … and
Miley’s performance showed us that.
They’re engaged in culture. Are we?
Radio is one of the most amazing mediums on the entertainment field.
It’s ambiguous but consistent, equivocal but clear.
Filled with characters that are relatable (maybe a tad off kilter –
this is entertainment)
and music that replaces the static of a mundane life.
With Christian Radio, we
have an even more amazing platform. We have the privilege of not
only playing “just the right song at just the right time” – but also
having an influential role in speaking into, around and WITH our
listener’s lives.
If you didn’t talk about
the VMA’s on your show, you might have missed a great chance to
SPEAK WITH your listeners. Obviously they watched it, obviously they
had an opinion on it … shouldn’t you?
Even just mentioning that it was on puts you into their world, more
than just on the “Bible Verse of the Day” side of their world.
Spin it however you’re comfortable – but have multiple views:
“VMAs were on last night – Video Music Awards … when was the last
time MTV played Music Videos?”
“I watched about 3 minutes of the VMAs last night – I just don’t
understand the music! I feel like my dad when I hear the stuff
that’s coming out. “TURN DOWN THAT HIPPY NOISE!” – I’ve turned into
my dad”
“Saw the hashtag #PrayForMiley last night after her VMA performance
– what do you think? Does the amount of pressure we put on our kids
do more harm than good?”
Listeners are more engaged
NOW than EVER!
Don't be afraid of the "HOT BUTTON STORY" … Think about how it
applies to your listeners life and family.
Start there.
Share examples on how to do that.
How do we connect MORE FULLY?
How can we be more than the “Christian Station” tossing out the
verse of the day from Biblegateway.com?
Radio has the ability to be in their world more so than any TV show,
Podcast, Streaming medium …
We can be the “right song at the right time “, “ family ” station
AND STILL have our finger on the pulse of a continually changing and
desperate culture.
It’s a part of our mission
to do just that …
Kris (aka: Kris P. Kreme) is the Director of
Imaging and Production at The JOY FM Network in Florida. He can
reached at
[email protected]
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