|
There are a few more
things we can do to make our fundraising copy reap bigger results.
The first is to make membership a privilege.
Membership Has It's
Privleges
Effective copy
invites the listener to join your stations mission, not throw money
at it.
Give them a sense of coming on board, being a life changer, being a
part of an experience and a team. Sell the opportunity to be a part
of it.
Don't Be Shy About
the Price
Setting a
pre-determined giving package makes giving simpler and easier for
your listener.
Be honest about the
actual cost of the things you do. People understand it takes money
to run a ministry or a business.
But the numbers you
should mention over and over is how little it takes to be a part of
it all.
"…for only $21/mo
you can help us change our community, one heart at a time…"
Thank Them and Give
Them a Receipt
Like most parents I
taught my four kids to say thank you and when a gift was involved I
made sure they mentioned what the gift was and how they'll benefit
from it.
Why? Because,
though it is more blessed to give than to receive, it is even
more of a blessing to know your gift is truly appreciated and
will benefit it's recipient.
When you thank your
listeners for their donation remind them what they've invested in.
You can do this
easily by making post pledge drive copy a part of your pre-pledge
drive copywriting.
And it doesn't have to be anything complicated. Simply creating a
tag for listener calls will do it.
Maybe something
like, "…Your support made this possible. Thank you."
Every time you thank
a giver you remind them of the value of what they gave and put in
their mind to do more next time. You also nudge non-givers to get
on board.
I hope these ideas
have sparked a few of your own as you prepare for your stations next
fundraising opportunity. It is an honor to be a part of helping a
worthwhile ministry survive and thrive.
Just think of what
your words will do!
Kim Snyder has
written. produced and voiced extensive pledge drive copy for the
K-LOVE and Air1 Radio Networks, and donation appeals for Samaritan
Purse, World Vision and many other donation based ministries.
Formally heard on the Air1 and KLOVE Radio Network's at EMF
Broadcasting, she has written, produced and voiced thousands of
pieces for nearly 500 stations and major network clients. Her voice
talent credits include Sprint, Hallmark, the NFL, Christian Dior and
Disney.
Kim Snyder
Media, provides imaging, tracking, voiceovers and
production services for radio and multimedia.
|
