I don’t to brag but I was
third chair Sousaphone player in high school. I could puff out my
cheeks on the half notes right along with the best in the county.
My West Texas public school education learned me a lot about good
But enough about me. I wonder what we could learn by comparing the
design of a great radio station to that of a great song.
Let’s start at the beginning. Programming consists of two distinct
elements---music, and the stuff that isn’t music. (Well, now!
THAT’S some fancy talk!)
At its most basic concept, programming a radio station is about 1)
controlling those two things, and 2) controlling the change between
Change is also an important part of the design of a song. (Whew! I
really did connect those concepts!)
Observe class! Many songs have this kind of structure:
Each is a change in the song’s design. Each has a distinct purpose.
The verse establishes the story of the song. All verses tend to
use the same melody line so the song becomes more familiar as you
hear it. (Great stations are familiar stations).
“Most hit songs get to the chorus in under a minute from the
beginning of the song (including the introduction). Keep in mind
that the longer the listener has to wait for the chorus or payoff,
the higher the chance that you will lose the listener along the
way.” (Great stations pay off on why people listen).
“The bridge provides the listener with a few moments of something
different before going back to the chorus again. Also, the release
should sound different musically from both the verse and the chorus,
otherwise it's not doing its job.” (Great stations design change
into the product. )
Fast to slow, laughter to tears, serious to funny. Designing change
into your station will make something good even better.
“To improve is to change; to be perfect is to change often.”
John is a partner in Goodratings
Strategic Services, and has been a successful major market disc
jockey and program director for such companies as CBS, Cap Cities,
Westinghouse, Sandusky, Gannett, and Alliance during his 38 year
broadcast career. John joined Goodratings’ partner Alan Mason in