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Brian Wright
Audience Development Group

Internet Access in Cars

 

 

 

                                
 

One of the latest studies floating around out there says 41% of radio station owners, general managers and group executives believe that internet access in cars as the biggest “threat” to AM/FM radio. This is followed by Pandora 18%-Sirius/XM Satellite Radio 13%-iPods/mp3 players 13%-podcasts 8%-iHeartRadio 7%-and YouTube 6%.  You may have similar thoughts on this topic as well. Only time will tell for sure, but in the mean time… no matter what happens we can control our own destiny to a large degree by making our product better than ever. If we don’t, we will be much more vulnerable to any competition.

 

Here is something to think about as well.  Arbitron data from markets where people spend the most time in the car shows that 84% of commuters say they use AM/FM radio. The car is the primary place people listen to AM/FM radio in these top commuter markets and is also very important in almost every market.

 

As ADG has talked about for years, our greatest threat to our industry is ourselves. Creating a great and unique product is the key to fighting off any other competitors but many radio stations spend only a fraction of their time on this. You’ve probably heard the talk about some cars in the next year or two will not even offer AM/FM radios in them? Will people miss it? It depends on how good the radio stations are in their area. If they are great, the consumer will demand the radio or a streaming devise that will play your radio station.

 

Choose which battles are the most prosperous to fight and let your competitor fight the ones that don’t really matter.   

   


Brian is a 30 year radio veteran who has successfully served many companies over the years as Program Director, Operations Manger and VP of programming. After many years of success working for individual radio stations and clusters, Brian Joined one of the most trusted consulting firms in the country, Audience Development Group. For the last 15 years Wright has enjoyed building alliances with scores of stations in the US & Canada helping them grow in ratings and revenue. Contact Brian at [email protected]