As a fundraiser, I get great joy out of typing the words, free money. I am amazed at how many radio stations do not do a year-end event. As I travel I often hear, our...
Read MoreWe have often talked about the importance of identifying the music we play and how it helps listeners connect better with your station(s). It occurred to me this past weekend, while listening to several different...
Read MoreIf I were to eavesdrop on a programming conversation around the coffee machine at your station what would I likely hear? Would it be about the music and deejays, the promotions and contests, and that complaint from that listener. In...
Read MoreWhen talking with your on-air talent it is very important that they understand that “time does matter” and whenever the listener says to his/herself or to someone else listening, “Man, these guys talk way too...
Read MoreIt is written that the righteous shall be bold as lions. The good book is full of incredible promises, to give us hope, promises of a future and prosperity. It says that you will be...
Read MoreIt’s been a while since I got a new car and I just got one. It amazing how much technology has changed in 10 years. One of the features on my car is “Lane Assist.” ...
Read MoreMomentum 2018 has come and gone. I must say, it was a good one. My hat’s off to Michelle and her team; they worked tirelessly and pulled off a conference that was both beneficial and...
Read MoreIs your fundraiser all about the listener? I am sure your first response to the title of the article is, of course, our fundraiser is all about our listener. Can I encourage you...
Read MoreSo, what did you think? Key findings included playing songs people know, playing songs people love, and creating an environment that helps listeners feel good (particularly important in appealing to new listeners). ...
Read MoreNielsen’s latest data from their 2018 Total Audience Report reveals very good news for broadcast radio. The report shows that the amount of time Americans spend with media (including broadcast radio) continues to increase. This...
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