Browsing the "Feature Article" Category

Often, the best way to explain the important of research for radio stations is to compare this media to commercially sold products and how they become successful. Radio users see radio as a product that...

September 25, 2016 - 0 Comments Read More

Imagine the gratitude in Sioux Falls, South Dakota last spring when Life 96.5 listeners gave over $4,000 in one hour during the spring fundraiser.  Yet, there were no on-air hosts in the studio.  No volunteers...

September 18, 2016 - 3 Comments Read More

3 Social Must Haves For Your Fall Fundraiser Recently, while in London spending time with Premier Christian Radio, I took the time to watch the CMB webinar that Dunham+Company’s VP of Digital Services, Tom Perrault...

September 11, 2016 - 0 Comments Read More

A special for Momentum 2016 “Hello Future”  #cmbmomentum16 I once accepted an award for being the smartest boy in my high school.   It was one of my finer moments.    Don’t misunderstand.  I didn’t...

September 7, 2016 - 0 Comments Read More

Top 10 Signs You Are At Momentum 2016 It’s that time of year again.  A lot of Christian radio will be found at Disney World for CMB.  A few of us got together to post...

September 4, 2016 - 0 Comments Read More

When you hone a knife, the knife is already sharp. By honing the knife, you’re making it sharper. When you sharpen a knife, the knife is dull and needs sharpening. How does this apply to...

August 28, 2016 - 0 Comments Read More

Recently I was meeting with a group of program directors who were eager to elevate the relationship they had with their listeners. This was a group of people who knew that what was good enough...

August 21, 2016 - 0 Comments Read More

Dear Christian Radio, Easy Never Changed the World.  Over the next few weeks, you are going to hear these words a lot from our team at PAR.  For a while now, we’ve been typing #ENCW...

August 14, 2016 - 0 Comments Read More

Every week, our Heart Share team is helping our ministry partners learn to tell their story. All of our clients have great stories; a lot of time the reason they aren’t seeing much fruit, or...

August 7, 2016 - 0 Comments Read More

So You Missed Your Fundraising Goal   I would say the vast majority of fundraisers I am involved with reach their fundraising goal but what happens when that doesn’t happen. We all love cheering on...

August 1, 2016 - 0 Comments Read More