Browsing the "Feature Article" Category

Everything changes, whether it’s culture, music or politics. But there seems to be one big exception — Christian radio. Since the early 2000s, I’ve heard the question asked time and again at NRB: “What will...

December 10, 2017 - 0 Comments Read More

“What’s going to change in the next 10 years?”    Jeff Bezos is one of the world’s richest men, having founded Amazon.com in his Seattle garage two decades ago.        He says people ask him...

December 3, 2017 - 0 Comments Read More

Holiday Hotline Number: This is a real good promotion to set up appointment listening, which is a direct link to increasing TSL. Here is how it works. You tell listeners to listen at several specific...

November 26, 2017 - 0 Comments Read More

It was 9:30am, Tuesday May 9th 2017, and Faron Dice walked into my office at WAY-FM, took a seat, and outside my office I heard conversations in the hallway, and saw Lloyd Parker and Matt...

November 19, 2017 - 0 Comments Read More

Over the years radio stations have spent millions of dollars and man hours analyzing their competition. They have meticulously plotted everything from music rotations to the personal and professional habits of their competitor’s personalities and...

November 12, 2017 - 0 Comments Read More

In my travels I’ve found almost all discussions about programming revolve around things close to us; the music and deejays, the promotions and contests, the clocks and service elements.  While these elements are important to...

November 5, 2017 - 0 Comments Read More

This article came via a post by Thom S. Rainer of Growing Healthy Churches. Together.  Several times a week I receive Pastor Rainer’s post on church life and culture, but this particular podcast episode #337...

October 29, 2017 - 0 Comments Read More

 The​ ​truth​ ​about​ ​on-air​ ​fundraising I​ ​recently​ ​heard​ ​a​ ​PD-minded​ ​radio​ ​professional​ ​say​ ​about​ ​fundraising​ ​on​ ​the​ ​air; “It’s​ ​about​ ​sitting​ ​across​ ​the​ ​table​ ​with​ ​‘her’​ ​and​ ​having​ ​that​ ​cup​ ​of​ ​coffee.” The​ ​idea​ ​I​...

October 22, 2017 - 1 Comments Read More

Here is a grouping of focus group comments of real listeners talking about their relationship with radio. I hope you catch that listeners are almost always focused on the emotional connection they have with a...

October 15, 2017 - 0 Comments Read More

It’s tempting, isn’t it?   It’s tempting to think that what we do defines who we are.  The carpenter is defined by his hammer; the accountant by his calculator, the radio station by its 40...

October 8, 2017 - 0 Comments Read More