Let’s talk about standing out in your market. Chances are these days, you share the market with at least one other station that has the same format as you do, but how do you...
Read MoreWhat’s your station about? My experience is that most stations are about new music adds, the next Christian music concert, deejays and features. “The foolish thing to do is pretend your features...
Read More“A soft answer turns away wrath, but a harsh word stirs up anger.” Proverbs 15:1 NKJV Bryan was ecstatic as he was entering backstage to meet Kelly Clarkson, and the moment was brief, but Kelly...
Read MoreThe Single Best Question to Ask Before You Go on the Air …isn’t “Why are they allowing me to do this?” although I certainly ask that one. Nor is it, “How can I...
Read MoreMajor Donor Program 101 I don’t care what size your organization is, a major donor program is something every non-profit must have. I can hear your response now, but Bill we don’t have...
Read MoreYears ago when I first started in this industry a seasoned radio professional told me “your radio career really only begins after you have been fired twice.” I also worked with a very respected man...
Read More“Attitude: /ˈadəˌt(y)o͞od/ a settled way of thinking or feeling about someone or something, typically one that is reflected in a person’s behavior.” When you think about upcoming fundraisers or events that will require a great...
Read MoreWhat makes a good manager? The answer is a good leader. Today ADG looks at seven important leadership principles: Without someone following you, you’re not a leader. For example coach Bill Belichick has Tom Brady...
Read MoreJesus said to his disciples that whatever we do for “the least of these”—the sick, the poor, the hungry, or the imprisoned—we do also for him. I had never considered prison ministry. Actually, I had...
Read MoreI Want More Money I think most of us would agree that more money is a good thing. Rich or poor, it’s good to have money. I often hear from folks in radio...
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