Browsing the "Articles" Category

As you plan for the future of your radio station(s) it is very important for you to understand that your margins for error are becoming razor thin, in fact, almost nonexistent. This is certainly true...

March 19, 2017 - 0 Comments Read More

Heaven on Earth. It’s more than one of the best pop songs of the 1980’s. (Shot out to Belinda Carlisle…my brief fifth grade crush). Heaven on Earth is something many of us long for and...

March 12, 2017 - 5 Comments Read More

So, there he was on national TV.   A man who has been described by some as impulsive, combative, and egocentric.    But there he was. And Tuesday night he had millions of us in...

March 5, 2017 - 0 Comments Read More

Free Key Summer – Listen each day for the song (or sounder) to win a key that could start your brand new pair of 100 mile per gallon scooters. All listeners who qualify join you...

February 26, 2017 - 0 Comments Read More

A programming lesson from Merle and his camera shop It caught my eye.  That silver convertible with the gizmo that makes the top disappear into the trunk.  Kinda cool, thought a certain mid-life crisis male....

February 19, 2017 - 0 Comments Read More

The other day I was engaged in a group chat with Christian music pioneer Matthew Ward from 2nd Chapter of Acts. Matthew saw a comment asking him, “How do you keep things fresh when you...

February 12, 2017 - 0 Comments Read More

Dear Christian Radio, have you considered the power of a Vision Week? I’m going to give you a big secret to PAR’s success.  It’s called Vision Week. Every year in January, we gather the entire...

February 5, 2017 - 0 Comments Read More

Last year Audience Development Group crisscrossed the United States hearing countless radio stations while assessing their strengths, weaknesses, opportunities and threats. Along the way we continued to heard the ongoing scenario station void of created...

January 29, 2017 - 0 Comments Read More

We don’t strive for exceptional.    Our nature is to be ordinary.    Exceptional is “forming an exception or rare instance; unusual; extraordinary”.  Dictionary.com   The problem with being exceptional is not that we don’t...

January 22, 2017 - 0 Comments Read More

I’d like to make a controversial argument in favor of… humans. Sure, humans scare me a little. I’m a little bumble-y with the social interaction thing. But I think actual humans are really good to...

January 15, 2017 - 2 Comments Read More