Bill Scott “Message Consistency”
When it comes to our fundraising efforts, we often get derailed because we are not consistent with our message on
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Articles
Jack Eason “Define The Mission”
The most important thing for you as a leader: Define the mission. Leaders have to know what the mission is.
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John Frost “We Grade On The Curve”
We grade on the curve, and that’s too bad Our currency is TIME. We measure time, we sell time.
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Dusty Rhodes “Should I Stay or Should I Go?”
Should I Stay or Should I Go? / Tough Choices in a Tough Workplace You may have heard sayings
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Brian Curee “Does Your Station Lack Digital Strategy?”
Getting the most out of your digital platforms is essential to building a strong audience and fostering the kind of
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Tim McDermott “An Off-Air Tool to Improve Your Listener Experience”
I know when I walk into a Starbucks, I expect a certain experience. It’s the same when I fly Southwest
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Chad Bradley “Good TSL Has Nothing To Do With Your Listener…Listening”
Good TSL has nothing to do with your listener…listening. Ok, so it does. But there is a different kind
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Brian Sanders Part 2 “When Christians Compete”
When Christians Compete: Q&A Last week, Ted at HisAir was kind enough to post an article I wrote called “When
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Frank E. Kavenik “The ABCs of Buying a Radio Station using BroadcastMetrics™”
This article focuses on how you can use BroadcastMetrics™ to analyze the financial viability of buying a radio station that
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