Brian Wright “Thanksgiving”

Published On November 27, 2016 » 607 Views»

brian_wright4Thankfulness is not one of the things we talk about very often in radio but that should probably change. Taking time to be thankful can provide us with a great deal of satisfaction, far beyond a day off or even a bonus. It is no secret that we often dwell on the negative more than the positive. This was more evident this year because of the highly charged landscape. Changing this will make us better people, broadcasters and managers.

Here’s how you can change your life today! First, take the time to be thankful for your family and friends. Though many around you have and will let you down, your family and friends are there through thick and thin. Let these people provide you with the motivation you need to do your very best. When others let you down, do not let them take you down with them. Remember misery loves company, but this kind of company is bad company.

Take time to be thankful for those who work very hard with you. How often do we take these people for granted? Yes, it is their job to work hard, but everyone needs appreciation and confirmation. Remember, those who work the hardest for you are doing it because of a deep appreciation and respect for you, NOT just because it’s their job.

Take the time to be thankful for your listeners. This appreciation will help you develop a deeper relationship with them. Do not look at these people as numbers or statistics on a pie chart. Instead, look at them as real people who are looking for good relationships just like you are. Take the time to get to know them as much as possible, not just through research either. Take an extra few moments with listeners when they call, let them know that you genuinely appreciate them. This relationship building will lead to your listeners telling other about you.

A thankful heart will lead to great things.   


Brian is a 30 year radio veteran who has successfully served many companies over the years as Program Director, Operations Manger and VP of programming. After many years of success working for individual radio stations and clusters, Brian Joined one of the most trusted consulting firms in the country, Audience Development Group. For the last 15 years Wright has enjoyed building alliances with scores of stations in the US & Canada helping them grow in ratings and revenue.  Contact Brian at brian@audiencedevelopmentgroup.com

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