Brian Wright “Reflections”

brian_wright4As we enjoyed this past 4th of July holiday I hope you had time to reflect on your life in America and the family you share it with. I believe it is important to put our radio careers in perspective well at this time. Many of us in radio tend to put our personal lives on the back burner and put near full-focus on our professional lives and relationships. When we do this, we miss out on many very valuable relationship skills that are learned within the family and friends environment. The idea that personal and professional personality traits are disconnected is simply untrue. Many times what works in solving a dilemma at home will also work in the office. So to be completely and exclusively absorbed in the business side of life puts us out of balance in the way we can communicate with family and others.

If we think of the many great sacrifices that were made by millions of people to assure the freedom and liberties we have in America, we need to think of ways that we can sacrifice to perpetuate the relationships we have at work and at home. Imagine for a moment if all of us followed The Golden Rule, “Do onto others as you would have them do onto you”. Not only would our work and home relationships change, but our entire world would be transformed. This would require sacrifice however. It would mean that we would be concerned about others and not just ourselves. It seems practically impossible in our industry to operate this way but it can be done. Those that follow this practice are by far the most fulfilled and satisfied people in this industry. Yes, there are those who take great joy in squashing others but that disfigured satisfaction only lasts for a season and then they find themselves empty and alone, both professionally and personally.

Only a very small percentage of people in our country can do what you do. Never lose sight of this. You are in a very special profession that the average person is in awe of. This should motivate us to do the very best job we can and drive us to communicate in more productive ways with the people we work with.

A big part of the American success story has been the ability of key people to communicate a plan and follow through with it with great sacrifice. A great plan will almost always fail without the required sacrifice. If all who read this ADG FastFax  followed this plan, we will change a big part of our industry.


Brian is a 30 year radio veteran who has successfully served many companies over the years as Program Director, Operations Manger and VP of programming. After many years of success working for individual radio stations and clusters, Brian Joined one of the most trusted consulting firms in the country, Audience Development Group. For the last 15 years Wright has enjoyed building alliances with scores of stations in the US & Canada helping them grow in ratings and revenue.  Contact Brian at [email protected]

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