GIVE Is A Four Letter-Word
It’s amazing how many people who live in the non-profit world hate asking for money. I have heard while visiting stations that, “fundraising is the necessary evil that we have to do in order to keep our station on the air.” So I guess in their eye the means justify the end. If this is your attitude, you have already lost the battle for fundraising.
I think that some don’t like asking for money because they don’t like taking from people. Can I make a case that I actually believe that you are helping those who give? I often look at a fundraiser as a worship leader. We are leading our listeners in an act of worship. Giving from the heart is worship.
There are many that call your station and give and for some, it’s the first time they have ever given to a ministry of any kind. You have helped them take a step in their spiritual walk. They will begin to experience the blessings of making a gift and how God blesses them for doing that. You might have unlocked the area of giving for them. Perhaps they will start giving to their church and other worthy organizations.
How many times have you heard, the experience of giving last year was so amazing, that I just wanted to call back and increase my gift? You didn’t take anything from them, you actually gave them something.
I was watching Undercover Millionaire the other day. A man and daughter went undercover to live in the poorest section of town. They volunteered at non-profit organizations that helped the poor and homeless. At the end of the show, the man worth millions talked about how he had his money, toys, and a nice home but volunteering helping the poor and giving over $250,000 to the non-profits he was working at, made him the happiest ever. He said writing those checks and volunteering was perhaps the best thing he had ever done and would continue to do it from that point on. Nobody took from him and his daughter as a matter of fact they led his family to a better place.
The Bible says, “Give, and it will be given to you. A good measure, pressed down, shaken together and running over, will be poured into your lap. For with the measure you use, it will be measured to you.” Luke 6:38
I am sounding like a broken record but you are bringing those who are giving to your station to a better place. There is no need to feel awkward. If your station is encouraging those listening and walking life with them, then you are worth supporting and I would never apologize for that.
This Spring ask boldly and I think you’ll be surprised at the awesome response you’ll receive.
Bill Scott – Chief Content Officer, Vidare Creative / www.VidareCreative.com. Contact Bill at [email protected]